Case Study

Seizing the
opportunity:

Craft timely, effective, thumb-stopping, six-second social videos that look and feel organic on today’s trendiest apps. Kick a project off and go live within days.

Measuring the Momentum:

Pioneered the Use of TikTok for Local McDonald’s Markets

92%
More Efficient Cost Per
Restaurant Visit

(Versus Benchmark)

3-9%
Incremental Lift in
Multicultural Audience
Restaurant Visits

(In Select Markets)

Uncovering the insight:

To avoid getting skipped, an ad’s delivery is just as important as its deliverables. If you wanna be effective, you gotta be entertaining. A good way to do that? Connect a brand to relevant trends in a timely manner.

Landing the idea:

Reference the trends, vibes, tropes, and lingo our audience expects on their favorite apps. But don’t stop there. Be fast and scrappy with ideation and production, delivering on-trend, on-brand content that keeps faces glued to phones. Ads that feel organic, so that eyes stay focused on offers. Pepper in analytics optimization and tailored targeting, and get a recipe for incredibly engaging, super-effective content.

Wrapping it up:

We cut down and crushed production schedules, allowing us to produce on-trend, on-brand content and push it out while it was still relevant. We shot six pieces of content in an 8-hour shoot day. We made homegrown stuff worth watching, and proved it’s possible that commercial content can still be cool. We increased visitors while decreasing their cost per visit.

All Work

VSP Premier
“See well. Be well.”

St. Louis Tourism
In the Know