Thinking globally.
Hustling locally.

H/L Partners Foundation


The H/L Foundation was established years ago by our former CEO and leader, Josh Nichol, to help better connect us to the communities we call home. Our agency was born in, grew up in, and was made in some of the most diverse, culturally rich areas of the country, like Oakland, St. Louis, Miami, Phoenix, Atlanta, and more. When Josh passed away suddenly in 2021, our agency came together to ensure his vision would not only live on, but would make lasting Momentum in these communities through the following initiatives and more:

Josh Nichol

from H/L

Josh Nichol Scholarship

We established the Josh Nichol Memorial Scholarship to honor our former CEO and his legacy in our industry. Josh worked throughout his career to shine a light on racial hiring discrepancies in advertising and marketing and educational opportunities that excluded BIPOC students. He would be proud that the scholarship in his name is reserved for students from the Oakland Unified School District, who are more than twice as likely to be BIPOC than the national average, to help them pursue careers in advertising and marketing.

Project Paella

from H/L

Josh used to love getting the team together every year, over a huge pan of rich, simmering seafood and sausage. There was a lot of symbolism in that paella. It was made of many ingredients and flavored by many cultures, just like we are. And most of all, it was celebratory. That spirit lives on today, when we come together each year to mix in our communities and celebrate them by doing good from coast to coast. We help out in animal shelters and food banks. We clean up roadsides. We volunteer at homeless shelters and wherever differences in our communities offer the catalyst for us to come together.

Project Paella

Holiday Help

One of our favorite holiday traditions is identifying several worthy causes by region, in a vote by all H/Lers, to receive donations every year. We come together to choose causes that matter to us locally, no matter how small, so there’s always a close connection to our communities. Then we celebrate the gift, online and in person, and set the tone for the coming year’s work that starts it all over again.


Opening opportunities.
Unleashing potential.
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