Our Story

Make Momentum.TM

Mission

To make an impact by meaningfully advancing our clients’ businesses, our people’s individual careers, and our communities.

Vision

To be the agency that always finds a way to create opportunity and impact.

Every brand story we tell. Every media strategy conceived. Every tenth of a point in market share painstakingly won for our clients…We position it all for even more growth. That’s the nature of Momentum—it intensifies. It rallies people. It generates its own power.

That’s how we’ve built client relationships that have lasted decades—something unheard of in the business of advertising and marketing.

It’s also how we shape our culture and define our values:

Choose optimism

Opportunity is what you make it out to be. We make ours out of positive energy.

Practice perspective

Acting with empathy, acceptance, and inclusion unleashes all kinds of potential.

Be frank, be friendly

Transparency and respect are the cornerstone of every interaction.

Live courageously

We thrive on boldness in our clients, our ideas, our partners, and ourselves.

Capabilities

Generalize in perspective.

Specialize in results.

Learn More

Our People

H/Lers are from some of the most diverse, culturally dynamic places in America and around the world, offering unexpected perspectives and exciting opportunities in every engagement.

We aren’t just based here. We’re made here—growing and changing with the communities where we live and work, giving back as much as we can, and drawing our influences and talents from them in everything we do.

H/L Partners office map

Julian Rocco

VP / Group Account Director

Julian

Rocco

VP / Group Account Director

Katherine Rush

VP / Account Director

Katherine

Rush

VP / Account Director

Chris Cronin

Senior VP / Group Account Director

Chris

Cronin

Senior VP / Group Account Director

Andrea Alfano

CEO

Andrea

Alfano

CEO

Bella Rodriguez

Jr. Proofreader / Copy Editor

Bella

Rodriguez

Jr. Proofreader / Copy Editor

Mike Castillo

Senior VP / Managing Director

Mike

Castillo

Senior VP / Managing Director

Carlos Sanchez

Senior Account Executive

Carlos

Sanchez

Senior Account Executive

Pamela Hundley

Acccount Supervisor

Pamela

Hundley

Acccount Supervisor

Tyler Martin

Senior VP / Managing Director

Tyler

Martin

Senior VP / Managing Director

Crystal Sawyer

Executive VP / Managing Partner

Crystal

Sawyer

Executive VP / Managing Partner

Rhonda Schweber

Associate Media Director of Buying / Planning

Rhonda

Schweber

Associate Media Director of Buying / Planning

Mark Suarez

Senior VP / Managing Director

Mark

Suarez

Senior VP / Managing Director

Jay Geiger

VP / CFO

Jay

Geiger

VP / CFO

Michael Ramirez

Senior VP / Media Director

Michael

Ramirez

Senior VP / Media Director

Chris Kilcullen

VP / Director of Digital Marketing

Chris

Kilcullen

VP / Director of Digital Marketing

Trey Curtola

Chairman

Trey

Curtola

Chairman

Sergio Vega

Senior Art Director

Sergio

Vega

Senior Art Director

Trevor Thomas

Senior Media Buyer / Planner

Trevor

Thomas

Senior Media Buyer / Planner

Tracy Mattson

Account Supervisor

Tracy

Mattson

Account Supervisor

Kaylee Snodgrass

Junior Accountant

Kaylee

Snodgrass

Junior Accountant

Nick Coy

Data Engineer

Nick

Coy

Data Engineer

Lindsey Gano

Senior Account Executive

Lindsey

Gano

Senior Account Executive

Maddie Oster

Account Executive

Maddie

Oster

Account Executive

Chloe McElvein

Media Assistant

Chloe

McElvein

Media Assistant

Will Hammack

Senior Art Director

Will

Hammack

Senior Art Director

Jenice Tupolo

Copywriter

Jenice

Tupolo

Copywriter

Daniel Ayala

Media Budget Analyst

Daniel

Ayala

Media Budget Analyst

Kevin Rocha

Ad Ops Specialist

Kevin

Rocha

Ad Ops Specialist

Parker Warden

Senior Accountant

Parker

Warden

Senior Accountant

Laiken Cussimanio

Account Executive

Laiken

Cussimanio

Account Executive

Wendy Montes

Media Budget Manager

Wendy

Montes

Media Budget Manager

Carrie Cloud

Account Supervisor

Carrie

Cloud

Account Supervisor

Austin Huynh

Client Accountant

Austin

Huynh

Client Accountant

Rachel Kaftan

Talent Payments Manager

Rachel

Kaftan

Talent Payments Manager

Betsy Waxberg

Media Assistant

Betsy

Waxberg

Media Assistant

Laura Challis

Associate Media Director

Laura

Challis

Associate Media Director

Dan Michel

Senior Copywriter

Dan

Michel

Senior Copywriter

Tiffany Fettig-Pante

Group Media Director

Tiffany

Fettig-Pante

Group Media Director

Zach Morrison

Art Director

Zach

Morrison

Art Director

Jen Bethmann

Senior Media Planner/Buyer

Jen

Bethmann

Senior Media Planner/Buyer

Rudy Vivas

Account Director

Rudy

Vivas

Account Director

Sarah Green

Business Insights Analyst

Sarah

Green

Business Insights Analyst

Coleen Karkazis

VP / Director of Account Services

Coleen

Karkazis

VP / Director of Account Services

Jackie Cornwall

VP / Account Director

Jackie

Cornwall

VP / Account Director

Carlo Silvio

Director/Cinematographer

Carlo

Silvio

Director/Cinematographer

Rosie Rumberger

HR Assistant

Rosie

Rumberger

HR Assistant

Jenettea Bernard

Media Assistant

Jenettea

Bernard

Media Assistant

Cheri Wood

Account Director

Cheri

Wood

Account Director

John Jamison

Director, Analytics & Engineering

John

Jamison

Director, Analytics & Engineering

Alyssa Ruzich

Account Executive

Alyssa

Ruzich

Account Executive

Courtney Narkoff

Account Coordinator

Courtney

Narkoff

Account Coordinator

Rebecca Vicino

Junior Copywriter

Rebecca

Vicino

Junior Copywriter

Polet Garcia

Account Supervisor

Polet

Garcia

Account Supervisor

Tracey Tschappat

Media Supervisor

Tracey

Tschappat

Media Supervisor

Stephanie Relova

Senior Account Executive

Stephanie

Relova

Senior Account Executive

Kevin Dragomir

Media Analyst

Kevin

Dragomir

Media Analyst

Jessica Lara

Junior Integrated Project Manager

Jessica

Lara

Junior Integrated Project Manager

Emilio Irias

Senior Production Designer

Emilio

Irias

Senior Production Designer

Andrew Webre

Director of Accounting

Andrew

Webre

Director of Accounting

Sophia Pellicoro

Senior Producer

Sophia

Pellicoro

Senior Producer

Camille Maron

Programmatic Media Manager

Camille

Maron

Programmatic Media Manager

Morgan Brown

Senior Front End Developer

Morgan

Brown

Senior Front End Developer

Isabella Carr

Assistant Account Executive

Isabella

Carr

Assistant Account Executive

Neo Saxena

Network and Computer Systems Administrator

Neo

Saxena

Network and Computer Systems Administrator

Kyra Caruso

Director of Strategy & Insights

Kyra

Caruso

Director of Strategy & Insights

Aaron Kohlhoff

Paid Social Media Director

Aaron

Kohlhoff

Paid Social Media Director

Andrew Ehrensaft

Media Supervisor

Andrew

Ehrensaft

Media Supervisor

Julianne Quirong

Paid Social Media Specialist

Julianne

Quirong

Paid Social Media Specialist

Kathryn Lenti

Account Executive

Kathryn

Lenti

Account Executive

Scott Cragun

Search Director

Scott

Cragun

Search Director

Valentin Torio

Senior Ad Ops Specialist

Valentin

Torio

Senior Ad Ops Specialist

Mick Magno

Post Producer

Mick

Magno

Post Producer

Angelina Ali

Media Supervisor

Angelina

Ali

Media Supervisor

Sarah Mockus

Senior Production Designer

Sarah

Mockus

Senior Production Designer

Jeanette Lee

Group Media Director

Jeanette

Lee

Group Media Director

Max Tenhoff

Senior Account Executive

Max

Tenhoff

Senior Account Executive

David Latham

Director of IT and Facilities

David

Latham

Director of IT and Facilities

Glenda del Rosario

Accounts Payable Supervisor

Glenda

del Rosario

Accounts Payable Supervisor

Brooke Finan

Senior Program/Project Manager

Brooke

Finan

Senior Program/Project Manager

Todi Boudicca

Senior Integrated Project Manager

Todi

Boudicca

Senior Integrated Project Manager

Trevor Sias

Motion Graphics Editor

Trevor

Sias

Motion Graphics Editor

Christy Wright

Senior Media Buyer/Planner

Christy

Wright

Senior Media Buyer/Planner

Nick Yuen

Associate Director, Art Buying/Print Production

Nick

Yuen

Associate Director, Art Buying/Print Production

Rachel Mize

Assistant Account Executive

Rachel

Mize

Assistant Account Executive

Abby Milien

Media Budget Analyst

Abby

Milien

Media Budget Analyst

Michael Geli

Senior Paid Search Specialist

Michael

Geli

Senior Paid Search Specialist

Anna Lane

Media and Community Relations Manager

Anna

Lane

Media and Community Relations Manager

Kaitlyn Reyes

Account Executive

Kaitlyn

Reyes

Account Executive

Johana Matute

Media Planner

Johana

Matute

Media Planner

Jennifer Tracy

Account Director

Jennifer

Tracy

Account Director

Arcolia Tiggett

Senior Account Director

Arcolia

Tiggett

Senior Account Director

PJ Sarmiento

Ad Ops Specialist

PJ

Sarmiento

Ad Ops Specialist

Chelsea Dickson

Account Director

Chelsea

Dickson

Account Director

Leonard Rader

Associate Creative Director

Leonard

Rader

Associate Creative Director

Nicole Lee

Senior Media Buyer

Nicole

Lee

Senior Media Buyer

Forrest Head

Digital Media Analytics Manager

Forrest

Head

Digital Media Analytics Manager

Kao Choua Vue

Programmatic Director

Kao Choua

Vue

Programmatic Director

Patrick Napoli

Production Designer

Patrick

Napoli

Production Designer

Lauren Rocha

Senior Media Planner

Lauren

Rocha

Senior Media Planner

Frances Brooks

Integrated Producer

Frances

Brooks

Integrated Producer

Dallas Baker

VP / Executive Creative Director

Dallas

Baker

VP / Executive Creative Director

Gabi Vega

Account Director

Gabi

Vega

Account Director

Courtney Ruiz

Executive Assistant

Courtney

Ruiz

Executive Assistant

Joe Mach

Associate Director, Ad Ops

Joe

Mach

Associate Director, Ad Ops

Eryka Arzola

Senior Digital Media Planner

Eryka

Arzola

Senior Digital Media Planner

Brianna Brooks

Senior Account Director

Brianna

Brooks

Senior Account Director

Suzy Mehlinger

Senior Media Buyer

Suzy

Mehlinger

Senior Media Buyer

Griffin Knorpp

Account Executive

Griffin

Knorpp

Account Executive

Matt Bickel

Production Designer

Matt

Bickel

Production Designer

Tim Schatz

VP / Director of Analytics

Tim

Schatz

VP / Director of Analytics

Kim Hawkins

Account Director

Kim

Hawkins

Account Director

Shayna Rudman

Assistant Account Executive

Shayna

Rudman

Assistant Account Executive

Nic Acosta

Junior Business Insights Analyst

Nic

Acosta

Junior Business Insights Analyst

Yanitza Valdivia-Vasquez

Paid Search Coordinator

Yanitza

Valdivia-Vasquez

Paid Search Coordinator

Jeanne Forstall

Senior Client Accountant

Jeanne

Forstall

Senior Client Accountant

Jeff Gin

Senior Production Designer

Jeff

Gin

Senior Production Designer

Michelle Loehr

VP / Group Media Director

Michelle

Loehr

VP / Group Media Director

Alexis Pierce

Assistant Account Executive

Alexis

Pierce

Assistant Account Executive

Medlyn Grasheyella

Assistant Media Planner

Medlyn

Grasheyella

Assistant Media Planner

Alex Shiff

Assistant Media Planner

Alex

Shiff

Assistant Media Planner

Yainara Maglis

Associate Director of Insights

Yainara

Maglis

Associate Director of Insights

David Morrissey

VP / Director of Brand Strategy

David

Morrissey

VP / Director of Brand Strategy

Mike Delvero

Account Supervisor

Mike

Delvero

Account Supervisor

Fernanda Fajardo

Associate Media Director

Fernanda

Fajardo

Associate Media Director

Melissa Etter

Management Supervisor

Melissa

Etter

Management Supervisor

Jackie Lee

Media Analyst

Jackie

Lee

Media Analyst

Thomas Moyer

Group Media Director

Thomas

Moyer

Group Media Director

Charles Knight

Account Executive

Charles

Knight

Account Executive

Mikey Tran

Senior Programmatic Media Specialist

Mikey

Tran

Senior Programmatic Media Specialist

Priscilla Lai

Management Supervisor

Priscilla

Lai

Management Supervisor

Beth Hamer

Media Supervisor

Beth

Hamer

Media Supervisor

James Segura

Creative Director

James

Segura

Creative Director

Kayla Fewkes

Assistant Account Executive

Kayla

Fewkes

Assistant Account Executive

Matt Grossbart

Integrated Project Manager

Matt

Grossbart

Integrated Project Manager

Allyson Squitiro

Paid Social Media Manager

Allyson

Squitiro

Paid Social Media Manager

Linda Fritz

Media Buyer

Linda

Fritz

Media Buyer

Grey Rosado

Senior Editor

Grey

Rosado

Senior Editor

Jacqueline Zolowicz

VP / Group Media Director

Jacqueline

Zolowicz

VP / Group Media Director

Kian Kuan

Senior Designer

Kian

Kuan

Senior Designer

Eleanor Abril

VP / Director of Human Resources

Eleanor

Abril

VP / Director of Human Resources

Van Nguyen

HR Generalist

Van

Nguyen

HR Generalist

Taylor Hepler

Account Executive

Taylor

Hepler

Account Executive

Kathryn Ann Waller

Account Coordinator

Kathryn Ann

Waller

Account Coordinator

Lauren Lew

Account Coordinator

Lauren

Lew

Account Coordinator

Shannon Myers

Media Supervisor

Shannon

Myers

Media Supervisor

Jenny Murakami

Production Designer Lead

Jenny

Murakami

Production Designer Lead

Zada Kerimova

Art Director

Zada

Kerimova

Art Director

Jeremy Cobb

VP / Director of Digital Platforms

Jeremy

Cobb

VP / Director of Digital Platforms

Ansley Boles

PR Specialist

Ansley

Boles

PR Specialist

Sabrina Kilo

Account Coordinator

Sabrina

Kilo

Account Coordinator

Katherine Clavel

Senior Ad Ops Specialist

Katherine

Clavel

Senior Ad Ops Specialist

Hafzah Khan

PR Coordinator

Hafzah

Khan

PR Coordinator

Maribel Orozco

VP / Director of Multicultural Marketing

Maribel

Orozco

VP / Director of Multicultural Marketing

Omar Gutierrez

Paid Social Media Specialist

Omar

Gutierrez

Paid Social Media Specialist

Meet Everyone

DEI+E

Opening opportunities.

Unleashing potential.

Learn More