Our Story

Make Momentum.TM

Mission

To make an impact by meaningfully advancing our clients’ businesses, our people’s individual careers, and our communities.

Vision

To be the agency that always finds a way to create opportunity and impact.

Every brand story we tell. Every media strategy conceived. Every tenth of a point in market share painstakingly won for our clients…We position it all for even more growth. That’s the nature of Momentum—it intensifies. It rallies people. It generates its own power.

That’s how we’ve built client relationships that have lasted decades—something unheard of in the business of advertising and marketing.

It’s also how we shape our culture and define our values:

Choose optimism

Opportunity is what you make it out to be. We make ours out of positive energy.

Practice perspective

Acting with empathy, acceptance, and inclusion unleashes all kinds of potential.

Be frank, be friendly

Transparency and respect are the cornerstone of every interaction.

Live courageously

We thrive on boldness in our clients, our ideas, our partners, and ourselves.

Capabilities

Generalize in perspective.
Specialize in results.
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Our People

H/Lers are from some of the most diverse, culturally dynamic places in America and around the world, offering unexpected perspectives and exciting opportunities in every engagement.

We aren’t just based here. We’re made here—growing and changing with the communities where we live and work, giving back as much as we can, and drawing our influences and talents from them in everything we do.

H/L Partners office map

Linda Fritz

Media Buyer

Linda

Fritz

Media Buyer

Nick Yuen

Associate Director, Art Buying/Print Production

Nick

Yuen

Associate Director, Art Buying/Print Production

Tyler Martin

Senior VP / Managing Director

Tyler

Martin

Senior VP / Managing Director

Mike Castillo

Senior VP / Managing Director

Mike

Castillo

Senior VP / Managing Director

Yanitza Valdivia-Vasquez

Paid Search Coordinator

Yanitza

Valdivia-Vasquez

Paid Search Coordinator

Trey Curtola

Chairman

Trey

Curtola

Chairman

Maddie Oster

Account Executive

Maddie

Oster

Account Executive

Beth Hamer

Media Supervisor

Beth

Hamer

Media Supervisor

Chris Cronin

Senior VP / Group Account Director

Chris

Cronin

Senior VP / Group Account Director

Crystal Sawyer

Executive VP / Managing Partner

Crystal

Sawyer

Executive VP / Managing Partner

Mike Delvero

Account Supervisor

Mike

Delvero

Account Supervisor

Michael Ramirez

Senior VP / Media Director

Michael

Ramirez

Senior VP / Media Director

Matt Grossbart

Senior Integrated Project Manager

Matt

Grossbart

Senior Integrated Project Manager

Andrea Alfano

CEO

Andrea

Alfano

CEO

Emilio Irias

Senior Production Designer

Emilio

Irias

Senior Production Designer

Mark Suarez

Senior VP / Managing Director

Mark

Suarez

Senior VP / Managing Director

Patrick Napoli

Production Designer

Patrick

Napoli

Production Designer

Eryka Arzola

Senior Digital Media Planner

Eryka

Arzola

Senior Digital Media Planner

Frances Brooks

Integrated Producer

Frances

Brooks

Integrated Producer

Alex Shiff

Media Planner

Alex

Shiff

Media Planner

Jeremy Cobb

VP / Director of Digital Platforms

Jeremy

Cobb

VP / Director of Digital Platforms

Morgan Brown

Senior Front End Developer

Morgan

Brown

Senior Front End Developer

Rosy Valdez

HR / Payroll Specialist

Rosy

Valdez

HR / Payroll Specialist

Madelyn Schieder

PR Coordinator

Madelyn

Schieder

PR Coordinator

Christy Wright

Senior Media Buyer/Planner

Christy

Wright

Senior Media Buyer/Planner

Tiffany Fettig-Pante

Group Media Director

Tiffany

Fettig-Pante

Group Media Director

Bryan Abarca

Junior Copywriter

Bryan

Abarca

Junior Copywriter

Kim Hawkins

Account Director

Kim

Hawkins

Account Director

Carrie Cloud

Account Supervisor

Carrie

Cloud

Account Supervisor

Sarah Green

Business Insights Analyst

Sarah

Green

Business Insights Analyst

Austin Huynh

Client Accountant

Austin

Huynh

Client Accountant

Cheri Wood

Account Director

Cheri

Wood

Account Director

Mick Magno

Post Producer

Mick

Magno

Post Producer

Jeanette Lee

Group Media Director

Jeanette

Lee

Group Media Director

James Segura

Creative Director

James

Segura

Creative Director

David Latham

Director of IT and Facilities

David

Latham

Director of IT and Facilities

Medlyn Grasheyella

Assistant Media Planner

Medlyn

Grasheyella

Assistant Media Planner

Carlos Sanchez

Senior Account Executive

Carlos

Sanchez

Senior Account Executive

Carlo Silvio

Director/Cinematographer

Carlo

Silvio

Director/Cinematographer

Joe Mach

Associate Director, Ad Ops

Joe

Mach

Associate Director, Ad Ops

Neo Saxena

Network and Computer Systems Administrator

Neo

Saxena

Network and Computer Systems Administrator

Rachel Mize

Assistant Account Executive

Rachel

Mize

Assistant Account Executive

Rudy Vivas

Account Director

Rudy

Vivas

Account Director

Kathryn Lenti

Account Executive

Kathryn

Lenti

Account Executive

Nicole Lee

Senior Media Buyer

Nicole

Lee

Senior Media Buyer

Julian Rocco

VP / Group Account Director

Julian

Rocco

VP / Group Account Director

Sergio Vega

Senior Art Director

Sergio

Vega

Senior Art Director

Pamela Hundley

Acccount Supervisor

Pamela

Hundley

Acccount Supervisor

Kaylee Snodgrass

Junior Accountant

Kaylee

Snodgrass

Junior Accountant

Drew McQuaid

Account Coordinator

Drew

McQuaid

Account Coordinator

Jennifer Zimmerman

Accounting Specialist

Jennifer

Zimmerman

Accounting Specialist

Stephanie Relova

Senior Account Executive

Stephanie

Relova

Senior Account Executive

Todi Boudicca

Senior Integrated Project Manager

Todi

Boudicca

Senior Integrated Project Manager

Sarah Mockus

Senior Production Designer

Sarah

Mockus

Senior Production Designer

Chloe McElvein

Media Assistant

Chloe

McElvein

Media Assistant

Genevieve Gasse

Senior Media Buyer

Genevieve

Gasse

Senior Media Buyer

Taylor Hepler

Account Executive

Taylor

Hepler

Account Executive

Camille Maron

Programmatic Media Manager

Camille

Maron

Programmatic Media Manager

Thomas Moyer

Group Media Director

Thomas

Moyer

Group Media Director

Shannon Myers

Media Supervisor

Shannon

Myers

Media Supervisor

Kat Pearson

Associate Media Director

Kat

Pearson

Associate Media Director

Alexis Pierce

Assistant Account Executive

Alexis

Pierce

Assistant Account Executive

Jenettea Bernard

Media Assistant

Jenettea

Bernard

Media Assistant

Courtney Narkoff

Account Coordinator

Courtney

Narkoff

Account Coordinator

Marine Ashnalikyan

Proofreader/Copy Editor

Marine

Ashnalikyan

Proofreader/Copy Editor

Omar Gutierrez

Paid Social Media Specialist

Omar

Gutierrez

Paid Social Media Specialist

Isabella Carr

Assistant Account Executive

Isabella

Carr

Assistant Account Executive

Jeff Gin

Senior Production Designer

Jeff

Gin

Senior Production Designer

Rachel Kaftan

Talent Payments Manager

Rachel

Kaftan

Talent Payments Manager

Suzy Mehlinger

Senior Media Buyer

Suzy

Mehlinger

Senior Media Buyer

Rebecca Rosen

Associate Strategy Director

Rebecca

Rosen

Associate Strategy Director

Katherine Rush

VP / Account Director

Katherine

Rush

VP / Account Director

Rhonda Schweber

Associate Media Director of Buying / Planning

Rhonda

Schweber

Associate Media Director of Buying / Planning

Charles Knight

Account Executive

Charles

Knight

Account Executive

Sabrina Kilo

Account Coordinator

Sabrina

Kilo

Account Coordinator

Courtney Ruiz

Executive Assistant

Courtney

Ruiz

Executive Assistant

Travis Brown

Paid Social Media Manager

Travis

Brown

Paid Social Media Manager

Maribel Orozco

VP / Director of Multicultural Marketing

Maribel

Orozco

VP / Director of Multicultural Marketing

Tracy Mattson

Account Supervisor

Tracy

Mattson

Account Supervisor

Jenny Murakami

Production Designer Lead

Jenny

Murakami

Production Designer Lead

Jennifer Tracy

Account Director

Jennifer

Tracy

Account Director

Scott Cragun

Search Director

Scott

Cragun

Search Director

Brianna Brooks

VP / Account Director

Brianna

Brooks

VP / Account Director

Will Hammack

Associate Creative Director

Will

Hammack

Associate Creative Director

Lindsey Gano

Senior Account Executive

Lindsey

Gano

Senior Account Executive

Griffin Knorpp

Account Executive

Griffin

Knorpp

Account Executive

Daniel Ayala

Media Budget Analyst

Daniel

Ayala

Media Budget Analyst

Bryan Rice

Director of Creative Resource and Project Management

Bryan

Rice

Director of Creative Resource and Project Management

Danny Nguyen

Programmatic Specialist

Danny

Nguyen

Programmatic Specialist

Yainara Maglis

Associate Director of Insights

Yainara

Maglis

Associate Director of Insights

Katherine Clavel

Senior Ad Ops Specialist

Katherine

Clavel

Senior Ad Ops Specialist

Michael Geli

Senior Paid Search Specialist

Michael

Geli

Senior Paid Search Specialist

Tim Schatz

VP / Director of Analytics

Tim

Schatz

VP / Director of Analytics

Madison Mustoe

Account Coordinator

Madison

Mustoe

Account Coordinator

Grey Rosado

Senior Editor

Grey

Rosado

Senior Editor

Zach Morrison

Art Director

Zach

Morrison

Art Director

PJ Sarmiento

Ad Ops Specialist

PJ

Sarmiento

Ad Ops Specialist

Trevor Thomas

Senior Media Buyer / Planner

Trevor

Thomas

Senior Media Buyer / Planner

Kaitlyn Reyes

Account Executive

Kaitlyn

Reyes

Account Executive

Van Nguyen

HR Manager

Van

Nguyen

HR Manager

Jay Geiger

VP / CFO

Jay

Geiger

VP / CFO

Hana Kimmelman

Junior Art Director

Hana

Kimmelman

Junior Art Director

Ardella Strickel

Design Director

Ardella

Strickel

Design Director

Coleen Karkazis

VP / Director of Account Services

Coleen

Karkazis

VP / Director of Account Services

Parker Warden

Senior Accountant

Parker

Warden

Senior Accountant

Bella Rodriguez

Jr. Proofreader / Copy Editor

Bella

Rodriguez

Jr. Proofreader / Copy Editor

Patrick Maus

Media Assistant

Patrick

Maus

Media Assistant

Jeanne Forstall

Senior Client Accountant

Jeanne

Forstall

Senior Client Accountant

Laura Challis

Associate Media Director

Laura

Challis

Associate Media Director

Lauren Lew

Account Coordinator

Lauren

Lew

Account Coordinator

Johana Matute

Media Planner

Johana

Matute

Media Planner

Fernanda Fajardo

Associate Media Director

Fernanda

Fajardo

Associate Media Director

Chelsea Dickson

Account Director

Chelsea

Dickson

Account Director

Aaron Kohlhoff

Paid Social Media Director

Aaron

Kohlhoff

Paid Social Media Director

Polet Garcia

Account Supervisor

Polet

Garcia

Account Supervisor

Jessica Lara

Integrated Project Manager

Jessica

Lara

Integrated Project Manager

Jennifer O'Halloran

Programmatic Specialist

Jennifer

O'Halloran

Programmatic Specialist

Arcolia Tiggett

VP / Account Director

Arcolia

Tiggett

VP / Account Director

Dallas Baker

VP / Executive Creative Director

Dallas

Baker

VP / Executive Creative Director

Eleanor Abril

VP / Director of Human Resources

Eleanor

Abril

VP / Director of Human Resources

Kian Kuan

Senior Designer

Kian

Kuan

Senior Designer

Laiken Cussimanio

Account Executive

Laiken

Cussimanio

Account Executive

Glenda del Rosario

Accounts Payable Supervisor

Glenda

del Rosario

Accounts Payable Supervisor

Brooke Finan

Senior Program/Project Manager

Brooke

Finan

Senior Program/Project Manager

Shayna Rudman

Assistant Account Executive

Shayna

Rudman

Assistant Account Executive

John Jamison

Director, Analytics & Engineering

John

Jamison

Director, Analytics & Engineering

Ansley Boles

PR Specialist

Ansley

Boles

PR Specialist

Matt Bickel

Production Designer

Matt

Bickel

Production Designer

Kayla Fewkes

Assistant Account Executive

Kayla

Fewkes

Assistant Account Executive

Lillian John

Paid Search Specialist

Lillian

John

Paid Search Specialist

Forrest Head

Digital Media Analytics Manager

Forrest

Head

Digital Media Analytics Manager

Kathryn Ann Waller

Account Coordinator

Kathryn Ann

Waller

Account Coordinator

Wendy Montes

Media Budget Manager

Wendy

Montes

Media Budget Manager

Alyssa Ruzich

Account Executive

Alyssa

Ruzich

Account Executive

Chris Kilcullen

VP / Director of Digital Marketing

Chris

Kilcullen

VP / Director of Digital Marketing

Jackie Cornwall

VP / Account Director

Jackie

Cornwall

VP / Account Director

Tracey Tschappat

Media Supervisor

Tracey

Tschappat

Media Supervisor

Jacqueline Zolowicz

VP / Group Media Director

Jacqueline

Zolowicz

VP / Group Media Director

Sophia Pellicoro

Executive Producer

Sophia

Pellicoro

Executive Producer

Trevor Sias

Motion Graphics Editor

Trevor

Sias

Motion Graphics Editor

Jen Bethmann

Senior Media Planner/Buyer

Jen

Bethmann

Senior Media Planner/Buyer

Gabi Vega

Account Director

Gabi

Vega

Account Director

Priscilla Lai

VP / Brand Network Director

Priscilla

Lai

VP / Brand Network Director

Hafzah Khan

PR Coordinator

Hafzah

Khan

PR Coordinator

Kevin Dragomir

Media Analyst

Kevin

Dragomir

Media Analyst

Mikey Tran

Senior Programmatic Media Specialist

Mikey

Tran

Senior Programmatic Media Specialist

Valentin Torio

Senior Ad Ops Specialist

Valentin

Torio

Senior Ad Ops Specialist

Andrew Webre

VP / Director of Accounting

Andrew

Webre

VP / Director of Accounting

Leonard Rader

Associate Creative Director

Leonard

Rader

Associate Creative Director

Kyra Caruso

Director of Strategy & Insights

Kyra

Caruso

Director of Strategy & Insights

David Morrissey

VP / Director of Brand Strategy

David

Morrissey

VP / Director of Brand Strategy

Kevin Rocha

Ad Ops Specialist

Kevin

Rocha

Ad Ops Specialist

Jackie Lee

Media Analyst

Jackie

Lee

Media Analyst

Angelina Ali

Media Supervisor

Angelina

Ali

Media Supervisor

Rebecca Vicino

Junior Copywriter

Rebecca

Vicino

Junior Copywriter

Jenice Tupolo

Copywriter

Jenice

Tupolo

Copywriter

Andrew Ehrensaft

Media Supervisor

Andrew

Ehrensaft

Media Supervisor

Sammy Escobar

Senior Media Planner

Sammy

Escobar

Senior Media Planner

Anna Lane

Media and Community Relations Manager

Anna

Lane

Media and Community Relations Manager

Allyson Squitiro

Paid Social Media Manager

Allyson

Squitiro

Paid Social Media Manager

Melissa Etter

Management Supervisor

Melissa

Etter

Management Supervisor

Abby Milien

Media Budget Analyst

Abby

Milien

Media Budget Analyst

Julianne Quirong

Paid Social Media Specialist

Julianne

Quirong

Paid Social Media Specialist

Michelle Loehr

VP / Group Media Director

Michelle

Loehr

VP / Group Media Director

Max Tenhoff

Senior Account Executive

Max

Tenhoff

Senior Account Executive

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DEI+E

Opening opportunities.
Unleashing potential.
Learn More