Our Story

Make Momentum.TM

Mission

To make an impact by meaningfully advancing our clients’ businesses, our people’s individual careers, and our communities.

Vision

To be the agency that always finds a way to create opportunity and impact.

Every brand story we tell. Every media strategy conceived. Every tenth of a point in market share painstakingly won for our clients…We position it all for even more growth. That’s the nature of Momentum—it intensifies. It rallies people. It generates its own power.

That’s how we’ve built client relationships that have lasted decades—something unheard of in the business of advertising and marketing.

It’s also how we shape our culture and define our values:

Choose optimism

Opportunity is what you make it out to be. We make ours out of positive energy.

Practice perspective

Acting with empathy, acceptance, and inclusion unleashes all kinds of potential.

Be frank, be friendly

Transparency and respect are the cornerstone of every interaction.

Live courageously

We thrive on boldness in our clients, our ideas, our partners, and ourselves.

Capabilities

Generalize in perspective.
Specialize in results.
Learn More

Our People

H/Lers are from some of the most culturally dynamic places in America and around the world, offering unexpected perspectives and exciting opportunities in every engagement.

We aren’t just based here. We’re made here—growing and changing with the communities where we live and work, giving back as much as we can, and drawing our influences and talents from them in everything we do. We work hard to foster an environment that’s accessible, welcoming, and in which everyone belongs.

H/L Partners office map

Gabi Vega

Account Director

Gabi

Vega

Account Director

Daisy Serafini

Sr. Art Director

Daisy

Serafini

Sr. Art Director

Chris Cronin

Senior VP / Managing Director

Chris

Cronin

Senior VP / Managing Director

Mike Castillo

Senior VP / Managing Director

Mike

Castillo

Senior VP / Managing Director

Kayla Fewkes

Account Executive

Kayla

Fewkes

Account Executive

Michael Ramirez

Senior VP / Media Director

Michael

Ramirez

Senior VP / Media Director

Jaclyn Oblena

Assistant Account Executive

Jaclyn

Oblena

Assistant Account Executive

Ben Abouchar

AI Strategist

Ben

Abouchar

AI Strategist

Trey Curtola

Chairman / CEO

Trey

Curtola

Chairman / CEO

Tyler Martin

Senior VP / Managing Director

Tyler

Martin

Senior VP / Managing Director

David Latham

Director of IT and Facilities

David

Latham

Director of IT and Facilities

Crystal Sawyer

Executive VP / Managing Partner

Crystal

Sawyer

Executive VP / Managing Partner

Hana Kimmelman

Art Director

Hana

Kimmelman

Art Director

Mark Suarez

Senior VP / Managing Director

Mark

Suarez

Senior VP / Managing Director

Jackie Lee

Business Systems Analyst

Jackie

Lee

Business Systems Analyst

Sabrina Gill

Programmatic Specialist

Sabrina

Gill

Programmatic Specialist

Julie Galender

Associate Media Director

Julie

Galender

Associate Media Director

Lillian John

Paid Search Specialist

Lillian

John

Paid Search Specialist

Ardella Strickel

Design Director

Ardella

Strickel

Design Director

Grey Rosado

Senior Editor

Grey

Rosado

Senior Editor

John Fung

Ad Ops Specialist

John

Fung

Ad Ops Specialist

Nicole Lee

Senior Media Buyer

Nicole

Lee

Senior Media Buyer

Nicole Gardner

Outdoor Advertising Specialist

Nicole

Gardner

Outdoor Advertising Specialist

Shawn Smith

Programmatic Media Coordinator

Shawn

Smith

Programmatic Media Coordinator

Clerise Yumul

Programmatic Specialist

Clerise

Yumul

Programmatic Specialist

Mikey Tran

Programmatic Manager

Mikey

Tran

Programmatic Manager

Jessica Hansen

Sr. Client Accountant

Jessica

Hansen

Sr. Client Accountant

Jay Geiger

CFO / COO

Jay

Geiger

CFO / COO

Andrew Ehrensaft

Associate Media Director

Andrew

Ehrensaft

Associate Media Director

Victor Thai

Jr. Business Systems Analyst

Victor

Thai

Jr. Business Systems Analyst

Chelsea Dickson

Account Director

Chelsea

Dickson

Account Director

Rosa Jones

Media Assistant

Rosa

Jones

Media Assistant

Isabella Flores

Account Coordinator

Isabella

Flores

Account Coordinator

Yanitza Valdivia-Vasquez

Paid Search Specialist

Yanitza

Valdivia-Vasquez

Paid Search Specialist

Kat Pearson

Associate Media Director

Kat

Pearson

Associate Media Director

Jennifer O'Halloran

Sr. Programmatic Specialist

Jennifer

O'Halloran

Sr. Programmatic Specialist

Jesse Delerno

Sr. Operations Project Manager

Jesse

Delerno

Sr. Operations Project Manager

Madison Nalbach

Assistant Account Executive

Madison

Nalbach

Assistant Account Executive

Stephanie Relova

Account Supervisor

Stephanie

Relova

Account Supervisor

Christopher Do

Media Planner

Christopher

Do

Media Planner

Patrick Quinn

Influencer Community Marketing Specialist

Patrick

Quinn

Influencer Community Marketing Specialist

Natalie Menendez

Account Coodinator

Natalie

Menendez

Account Coodinator

Sierra Speegle

Assistant Media Planner

Sierra

Speegle

Assistant Media Planner

Thomas Wade

Account Executive

Thomas

Wade

Account Executive

Patrick Maus

Junior Buyer

Patrick

Maus

Junior Buyer

Scott Cragun

Search Director

Scott

Cragun

Search Director

Mikaela Weis

Account Executive

Mikaela

Weis

Account Executive

Griffin Knorpp

Sr. Account Executive

Griffin

Knorpp

Sr. Account Executive

Jen Bethmann

Senior Media Planner/Buyer

Jen

Bethmann

Senior Media Planner/Buyer

Jeanne Forstall

Lead Client Accountant

Jeanne

Forstall

Lead Client Accountant

Hunter Hill

Media Planner

Hunter

Hill

Media Planner

Shannon Myers

Media Supervisor

Shannon

Myers

Media Supervisor

Jeff Gin

Senior Production Artist

Jeff

Gin

Senior Production Artist

Sara Johnson

Media Supervisor

Sara

Johnson

Media Supervisor

Jeanette Lee

Group Media Director

Jeanette

Lee

Group Media Director

Linda Fritz

Media Buyer

Linda

Fritz

Media Buyer

Kim Hawkins

Account Director

Kim

Hawkins

Account Director

Reilly Peuser

Account Executive

Reilly

Peuser

Account Executive

Kaylee Snodgrass

Corporate Accountant

Kaylee

Snodgrass

Corporate Accountant

Kyra Caruso

VP / Director of Strategy & Insights

Kyra

Caruso

VP / Director of Strategy & Insights

Susan Butler

Senior Media Buyer

Susan

Butler

Senior Media Buyer

Roselyn Pla

Associate Creative Director

Roselyn

Pla

Associate Creative Director

Matt Trudell

Assistant Account Executive

Matt

Trudell

Assistant Account Executive

Austin Price

Social Media Director

Austin

Price

Social Media Director

Allie Watson

Sr. Art Director

Allie

Watson

Sr. Art Director

Dylan Edwards

Paid Social Media Specialist

Dylan

Edwards

Paid Social Media Specialist

Frances Brooks

Integrated Producer

Frances

Brooks

Integrated Producer

Angelina Ali

Media Supervisor

Angelina

Ali

Media Supervisor

Nick Kamei

Senior Art Director

Nick

Kamei

Senior Art Director

Pamela Hundley

Associate Account Director

Pamela

Hundley

Associate Account Director

Mick Magno

Senior Post Producer

Mick

Magno

Senior Post Producer

Sophia Pellicoro

VP / Executive Producer

Sophia

Pellicoro

VP / Executive Producer

Gabriela Restrepo

Studio/Graphic Designer

Gabriela

Restrepo

Studio/Graphic Designer

Kaitlyn Reyes

Senior Account Executive

Kaitlyn

Reyes

Senior Account Executive

Melissa Li

Paid Social Media Specialist

Melissa

Li

Paid Social Media Specialist

Madelyn Schieder

Senior PR Specialist

Madelyn

Schieder

Senior PR Specialist

Penny Krueger

Sr. Video Editor

Penny

Krueger

Sr. Video Editor

Michelle Loehr

VP / Group Media Director

Michelle

Loehr

VP / Group Media Director

Emma Ruschin

Senior Account Executive

Emma

Ruschin

Senior Account Executive

Andrew Alexander

Integrated Project Manager

Andrew

Alexander

Integrated Project Manager

Ansley Boles

Senior PR Specialist

Ansley

Boles

Senior PR Specialist

Adrienne Russi

Art Director

Adrienne

Russi

Art Director

Matt Sokolowski

Paid Search Manager

Matt

Sokolowski

Paid Search Manager

Isabella Rodriguez

Proofreader/Copy Editor

Isabella

Rodriguez

Proofreader/Copy Editor

Julian Rocco

VP / Group Account Director

Julian

Rocco

VP / Group Account Director

Cel Bella

Senior Media Buyer

Cel

Bella

Senior Media Buyer

Kevin Dragomir

Analytics Manager

Kevin

Dragomir

Analytics Manager

Jamie Zimmerman

Group Media Director

Jamie

Zimmerman

Group Media Director

Richard Montoya

Media Planner

Richard

Montoya

Media Planner

Judith Kaplan

Associate Media Director

Judith

Kaplan

Associate Media Director

Carlos Sanchez

Account Supervisor

Carlos

Sanchez

Account Supervisor

Danny Nguyen

Sr. Programmatic Specialist

Danny

Nguyen

Sr. Programmatic Specialist

Adam Rapier

Jr Integrated Project Mgr

Adam

Rapier

Jr Integrated Project Mgr

Wendy Montes

Media Budget Manager

Wendy

Montes

Media Budget Manager

Makayla Menebroker

Paid Social Media Specialist

Makayla

Menebroker

Paid Social Media Specialist

Angela Ramirez

Paid Search Specialist

Angela

Ramirez

Paid Search Specialist

Jiho Chung

Associate Director, Analytics

Jiho

Chung

Associate Director, Analytics

Joseph Chong

Paid Social Media Manager

Joseph

Chong

Paid Social Media Manager

Madison Mustoe

Account Executive

Madison

Mustoe

Account Executive

Kian Kuan

Lead Designer

Kian

Kuan

Lead Designer

Kathryn Lenti

Account Supervisor

Kathryn

Lenti

Account Supervisor

Neo Saxena

Network & IT Operations Administrator

Neo

Saxena

Network & IT Operations Administrator

Omar Gutierrez

Sr Paid Social Media Specialist

Omar

Gutierrez

Sr Paid Social Media Specialist

Camille Maron

Associate Programmatic Director

Camille

Maron

Associate Programmatic Director

Laura Challis

Associate Media Director

Laura

Challis

Associate Media Director

Misheel Ganbold

Ad Ops Specialist

Misheel

Ganbold

Ad Ops Specialist

Tiffany Fettig-Pante

Group Media Director

Tiffany

Fettig-Pante

Group Media Director

Laiken Cussimanio

Account Executive

Laiken

Cussimanio

Account Executive

Fernanda Fajardo

Associate Media Director

Fernanda

Fajardo

Associate Media Director

James Segura

Group Creative Director

James

Segura

Group Creative Director

Sammy Escobar

Media Supervisor

Sammy

Escobar

Media Supervisor

Morgan Brown

Lead Developer

Morgan

Brown

Lead Developer

Jessica Wagner

Senior Project Manager

Jessica

Wagner

Senior Project Manager

Joe Mach

Director, Ad Operations

Joe

Mach

Director, Ad Operations

Joshua Wagner

Account Coordinator

Joshua

Wagner

Account Coordinator

Austin Huynh

Client Accountant

Austin

Huynh

Client Accountant

Yunilda Esquivel

VP / Director of Multicultural Marketing

Yunilda

Esquivel

VP / Director of Multicultural Marketing

Katherine Rush

VP / Account Director

Katherine

Rush

VP / Account Director

Alexis Pierce

Assistant Account Executive

Alexis

Pierce

Assistant Account Executive

Noah Zakaria

Jr. Media Analyst

Noah

Zakaria

Jr. Media Analyst

Cat Hermansen

Jr. Copywriter

Cat

Hermansen

Jr. Copywriter

Alan Duda

Associate Creative Director

Alan

Duda

Associate Creative Director

Rachel Kaftan

Business Affairs Manager

Rachel

Kaftan

Business Affairs Manager

Sally Zhang

Integrated Producer

Sally

Zhang

Integrated Producer

Johana Matute

Media Planner

Johana

Matute

Media Planner

Grace Kim

Sr. Human Resources Generalist

Grace

Kim

Sr. Human Resources Generalist

Anna Hickey

Account Coordinator

Anna

Hickey

Account Coordinator

Sarah Mockus

Senior Production Artist

Sarah

Mockus

Senior Production Artist

Chris Kilcullen

VP / Director of Digital Marketing

Chris

Kilcullen

VP / Director of Digital Marketing

Skyler Santiago

Assistant Media Planner

Skyler

Santiago

Assistant Media Planner

Polet Garcia

Account Supervisor

Polet

Garcia

Account Supervisor

Sophie Rose Frey

Jr. Video Editor

Sophie Rose

Frey

Jr. Video Editor

Forrest Head

Digital Media Analytics Manager

Forrest

Head

Digital Media Analytics Manager

Suzy Mehlinger

Senior Media Buyer

Suzy

Mehlinger

Senior Media Buyer

Dallas Baker

VP / Executive Creative Director

Dallas

Baker

VP / Executive Creative Director

Monserrat Rodriguez

Assistant Media Planner

Monserrat

Rodriguez

Assistant Media Planner

Charles Knight

Senior Account Executive

Charles

Knight

Senior Account Executive

Maria Becerra

PR Specialist

Maria

Becerra

PR Specialist

Madeleine Peachey

Account Coordinator

Madeleine

Peachey

Account Coordinator

Jackie Cornwall

VP / Account Director

Jackie

Cornwall

VP / Account Director

Rebecca Vicino

Sr. Copywriter

Rebecca

Vicino

Sr. Copywriter

Trevor Thomas

Senior Media Buyer / Planner

Trevor

Thomas

Senior Media Buyer / Planner

Mike Delvero

Account Director

Mike

Delvero

Account Director

Skyler DeYoung

Talent Payments Manager

Skyler

DeYoung

Talent Payments Manager

Kirk Lorenzo

Programmatic Specialist

Kirk

Lorenzo

Programmatic Specialist

Destiny White

Media Budget Analyst

Destiny

White

Media Budget Analyst

Lauren Lew

Account Executive

Lauren

Lew

Account Executive

Valentin Torio

Senior Ad Ops Specialist

Valentin

Torio

Senior Ad Ops Specialist

Casey McGowan

Account Supervisor

Casey

McGowan

Account Supervisor

Rhonda Schweber

Associate Media Director of Buying / Planning

Rhonda

Schweber

Associate Media Director of Buying / Planning

Bryan Rice

VP of Production

Bryan

Rice

VP of Production

Shayna Rudman

Account Executive

Shayna

Rudman

Account Executive

John Jamison

VP / Director of Engineering & AI

John

Jamison

VP / Director of Engineering & AI

Jennifer Tracy

Account Director

Jennifer

Tracy

Account Director

Tim Schatz

VP / Data and Innovation

Tim

Schatz

VP / Data and Innovation

Jeremy Cobb

VP / Director of Digital Platforms

Jeremy

Cobb

VP / Director of Digital Platforms

William Spangler

Senior Producer

William

Spangler

Senior Producer

Alan Pham

Media Planner

Alan

Pham

Media Planner

Alyssa Reyes

Project Manager

Alyssa

Reyes

Project Manager

Edmund Zheng

Sr. Ad Ops Specialist

Edmund

Zheng

Sr. Ad Ops Specialist

Michael Geli

Paid Search Manager

Michael

Geli

Paid Search Manager

Carlo Silvio

Director/Cinematographer

Carlo

Silvio

Director/Cinematographer

Eleanor Abril

VP of Human Resources

Eleanor

Abril

VP of Human Resources

Kayla Belcher

Sr. Social Content Manager

Kayla

Belcher

Sr. Social Content Manager

Anna Lane

Sr. Media & Comm Relations Mgr

Anna

Lane

Sr. Media & Comm Relations Mgr

Genevieve Gasse

Senior Media Buyer

Genevieve

Gasse

Senior Media Buyer

Nate Kristoff

Camera Operator & Editor

Nate

Kristoff

Camera Operator & Editor

Taylor Ann Pruett

Account Executive

Taylor Ann

Pruett

Account Executive

Taylor Hepler

Senior Account Executive

Taylor

Hepler

Senior Account Executive

Melissa Hafeez

Account Director

Melissa

Hafeez

Account Director

Bryan Abarca

Junior Copywriter

Bryan

Abarca

Junior Copywriter

Raimundo Martinez

Editor/Shooter

Raimundo

Martinez

Editor/Shooter

Priscilla Lai

VP / Brand Network Director

Priscilla

Lai

VP / Brand Network Director

Daniel Ayala

Media Budget Analyst

Daniel

Ayala

Media Budget Analyst

Ellie Lee

Jr. Media Analyst

Ellie

Lee

Jr. Media Analyst

Jedd Samonte

Motion Graphics D&E

Jedd

Samonte

Motion Graphics D&E

Sarah Green

Senior Business Analyst

Sarah

Green

Senior Business Analyst

Jeanne Muller

Integrated Project Manager

Jeanne

Muller

Integrated Project Manager

Arcolia Tiggett

VP / Account Director

Arcolia

Tiggett

VP / Account Director

Katherine Clavel

Ad Ops Manager

Katherine

Clavel

Ad Ops Manager

Javier Rodriguez

Senior Paid Search Specialist

Javier

Rodriguez

Senior Paid Search Specialist

Megan Fezza

Assistant Account Executive

Megan

Fezza

Assistant Account Executive

Ben Mumme

Staff Accountant

Ben

Mumme

Staff Accountant

Jacqueline Zolowicz

VP / Group Media Director

Jacqueline

Zolowicz

VP / Group Media Director

Rudy Vivas

Senior Account Director

Rudy

Vivas

Senior Account Director

Abby Milien

Media Budget Analyst

Abby

Milien

Media Budget Analyst

Trevor Sias

Motion Graphics and Visual Effects Artist

Trevor

Sias

Motion Graphics and Visual Effects Artist

Yainara Maglis

Associate Director of Insights

Yainara

Maglis

Associate Director of Insights

Brianna Brooks

VP / Account Director

Brianna

Brooks

VP / Account Director

Andrew Webre

VP / Director of Accounting

Andrew

Webre

VP / Director of Accounting

Tracey Tschappat

Associate Media Director

Tracey

Tschappat

Associate Media Director

Leonard Rader

Associate Creative Director

Leonard

Rader

Associate Creative Director

Yunilda Esquivel

VP Director of Multicultural Marketing

Yunilda

Esquivel

VP Director of Multicultural Marketing

Coleen Karkazis

VP / Director of Account Services

Coleen

Karkazis

VP / Director of Account Services

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