Travel is making a comeback. After taking a huge hit during the pandemic and the years following, the travel sector is soaring once again, cited to make a full recovery by the end of this year.
While this is great news for the travel industry, new challenges have emerged along with it. As H/L vice president and director of brand strategy, David Morrissey puts it: “Let’s be honest, the travel industry didn’t do itself any favours this year. There were too many headlines about aircraft safety issues, privacy and safety concerns with some vacation rentals, as well as mismanagement and bankruptcy for big-name budget airlines.”
But despite some negative press, he says “the travel industry is crushing it. It feels like we’re moving past that ‘revenge travel’ phase – the trips so many of us took these last few years to replace those that covid robbed us of. Now, we’re planning travel that’s more meaningful to us. Personally, I think that’s a wonderful thing.”