Our Story

Make Momentum.TM

Mission

To make an impact by meaningfully advancing our clients’ businesses, our people’s individual careers, and our communities.

Vision

To be the agency that always finds a way to create opportunity and impact.

Every brand story we tell. Every media strategy conceived. Every tenth of a point in market share painstakingly won for our clients…We position it all for even more growth. That’s the nature of Momentum—it intensifies. It rallies people. It generates its own power.

That’s how we’ve built client relationships that have lasted decades—something unheard of in the business of advertising and marketing.

It’s also how we shape our culture and define our values:

Choose optimism

Opportunity is what you make it out to be. We make ours out of positive energy.

Practice perspective

Acting with empathy, acceptance, and inclusion unleashes all kinds of potential.

Be frank, be friendly

Transparency and respect are the cornerstone of every interaction.

Live courageously

We thrive on boldness in our clients, our ideas, our partners, and ourselves.

Capabilities

Generalize in perspective.
Specialize in results.
Learn More

Our People

H/Lers are from some of the most culturally dynamic places in America and around the world, offering unexpected perspectives and exciting opportunities in every engagement.

We aren’t just based here. We’re made here—growing and changing with the communities where we live and work, giving back as much as we can, and drawing our influences and talents from them in everything we do. We work hard to foster an environment that’s accessible, welcoming, and in which everyone belongs.

H/L Partners office map

Carlos Sanchez

Account Supervisor

Carlos

Sanchez

Account Supervisor

Pamela Hundley

Associate Account Director

Pamela

Hundley

Associate Account Director

Michael Ramirez

Senior VP / Media Director

Michael

Ramirez

Senior VP / Media Director

Crystal Sawyer

Executive VP / Managing Partner

Crystal

Sawyer

Executive VP / Managing Partner

Lauren Lew

Account Executive

Lauren

Lew

Account Executive

Mike Castillo

Senior VP / Managing Director

Mike

Castillo

Senior VP / Managing Director

Eleanor Abril

VP / Director of Human Resources

Eleanor

Abril

VP / Director of Human Resources

Angelina Ali

Media Supervisor

Angelina

Ali

Media Supervisor

Trey Curtola

Chairman

Trey

Curtola

Chairman

Chris Cronin

Senior VP / Managing Director

Chris

Cronin

Senior VP / Managing Director

Mark Suarez

Senior VP / Managing Director

Mark

Suarez

Senior VP / Managing Director

Priscilla Lai

VP / Brand Network Director

Priscilla

Lai

VP / Brand Network Director

Tyler Martin

Senior VP / Managing Director

Tyler

Martin

Senior VP / Managing Director

Julian Rocco

VP / Group Account Director

Julian

Rocco

VP / Group Account Director

Andrea Alfano

CEO

Andrea

Alfano

CEO

Glenda del Rosario

Accounts Payable Supervisor

Glenda

del Rosario

Accounts Payable Supervisor

Gabi Vega

Account Director

Gabi

Vega

Account Director

Hana Kimmelman

Junior Art Director

Hana

Kimmelman

Junior Art Director

Yunilda Esquivel

VP Director of Multicultural Marketing

Yunilda

Esquivel

VP Director of Multicultural Marketing

Stephanie Relova

Account Supervisor

Stephanie

Relova

Account Supervisor

Jeanne Forstall

Senior Client Accountant

Jeanne

Forstall

Senior Client Accountant

Reilly Peuser

Account Executive

Reilly

Peuser

Account Executive

Jay Geiger

VP / CFO

Jay

Geiger

VP / CFO

Jeremy Cobb

VP / Director of Digital Platforms

Jeremy

Cobb

VP / Director of Digital Platforms

Jeanette Lee

Group Media Director

Jeanette

Lee

Group Media Director

Tim Schatz

VP / Data and Innovation

Tim

Schatz

VP / Data and Innovation

Zach Morrison

Senior Art Director

Zach

Morrison

Senior Art Director

Tracey Tschappat

Media Supervisor

Tracey

Tschappat

Media Supervisor

Trevor Thomas

Senior Media Buyer / Planner

Trevor

Thomas

Senior Media Buyer / Planner

Maria Becerra

PR Specialist

Maria

Becerra

PR Specialist

Brianna Brooks

VP / Account Director

Brianna

Brooks

VP / Account Director

Rhonda Schweber

Associate Media Director of Buying / Planning

Rhonda

Schweber

Associate Media Director of Buying / Planning

Alexis Pierce

Assistant Account Executive

Alexis

Pierce

Assistant Account Executive

Cel Bella

Senior Media Buyer

Cel

Bella

Senior Media Buyer

Genevieve Gasse

Senior Media Buyer

Genevieve

Gasse

Senior Media Buyer

Bryan Rice

Director of Creative Resource and Project Management

Bryan

Rice

Director of Creative Resource and Project Management

Melissa Hafeez

Account Director

Melissa

Hafeez

Account Director

Bryan Abarca

Junior Copywriter

Bryan

Abarca

Junior Copywriter

Griffin Knorpp

Account Executive

Griffin

Knorpp

Account Executive

Omar Gutierrez

Sr Paid Social Media Specialist

Omar

Gutierrez

Sr Paid Social Media Specialist

Patrick Maus

Media Assistant

Patrick

Maus

Media Assistant

Alyssa Ruzich

Senior Account Executive

Alyssa

Ruzich

Senior Account Executive

Jackie Lee

Business Systems Analyst

Jackie

Lee

Business Systems Analyst

Jedd Samonte

Junior Motion Graphics Designer & Editor

Jedd

Samonte

Junior Motion Graphics Designer & Editor

Michael Geli

Paid Search Manager

Michael

Geli

Paid Search Manager

Kathryn Lenti

Senior Account Executive

Kathryn

Lenti

Senior Account Executive

Mick Magno

Senior Post Producer

Mick

Magno

Senior Post Producer

Coleen Karkazis

VP / Director of Account Services

Coleen

Karkazis

VP / Director of Account Services

Elisa Rodriguez

Paid Social Media Specialist

Elisa

Rodriguez

Paid Social Media Specialist

Dallas Baker

VP / Executive Creative Director

Dallas

Baker

VP / Executive Creative Director

Mikey Tran

Senior Programmatic Media Specialist

Mikey

Tran

Senior Programmatic Media Specialist

Destiny White

Junior Media Budget Analyst

Destiny

White

Junior Media Budget Analyst

Ben Mumme

Staff Accountant

Ben

Mumme

Staff Accountant

Alyssa Reyes

Jr. Integrated Project Manager

Alyssa

Reyes

Jr. Integrated Project Manager

Wendy Montes

Media Budget Manager

Wendy

Montes

Media Budget Manager

Chris Kilcullen

VP / Director of Digital Marketing

Chris

Kilcullen

VP / Director of Digital Marketing

Jen Bethmann

Senior Media Planner/Buyer

Jen

Bethmann

Senior Media Planner/Buyer

Michelle Loehr

VP / Group Media Director

Michelle

Loehr

VP / Group Media Director

Jeanne Muller

Integrated Project Manager

Jeanne

Muller

Integrated Project Manager

Mike Delvero

Account Director

Mike

Delvero

Account Director

Jeremiah Ayala

Programmatic Media Specialist

Jeremiah

Ayala

Programmatic Media Specialist

Deepak George

Associate Creative Director

Deepak

George

Associate Creative Director

Angela Ramirez

Paid Search Coordinator

Angela

Ramirez

Paid Search Coordinator

Sarah Green

Business Insights Analyst

Sarah

Green

Business Insights Analyst

Leonard Rader

Associate Creative Director

Leonard

Rader

Associate Creative Director

Madelyn Schieder

Public Relations Specialist

Madelyn

Schieder

Public Relations Specialist

Parker Warden

Controller

Parker

Warden

Controller

Adam Rapier

Jr Integrated Project Mgr

Adam

Rapier

Jr Integrated Project Mgr

Jennifer Tracy

Account Director

Jennifer

Tracy

Account Director

Shannon Myers

Media Supervisor

Shannon

Myers

Media Supervisor

Jackie Cornwall

VP / Account Director

Jackie

Cornwall

VP / Account Director

David Morrissey

VP / Director of Brand Strategy

David

Morrissey

VP / Director of Brand Strategy

Arcolia Tiggett

VP / Account Director

Arcolia

Tiggett

VP / Account Director

James Segura

Group Creative Director

James

Segura

Group Creative Director

Nate Kristoff

Camera Operator & Editor

Nate

Kristoff

Camera Operator & Editor

Danny Nguyen

Programmatic Specialist

Danny

Nguyen

Programmatic Specialist

Morgan Brown

Senior Front End Developer

Morgan

Brown

Senior Front End Developer

Abby Milien

Media Budget Analyst

Abby

Milien

Media Budget Analyst

Austin Huynh

Client Accountant

Austin

Huynh

Client Accountant

Valentin Torio

Senior Ad Ops Specialist

Valentin

Torio

Senior Ad Ops Specialist

PJ Sarmiento

Analyst

PJ

Sarmiento

Analyst

Shane Dougherty

Media Supervisor

Shane

Dougherty

Media Supervisor

Maddie Oster

Account Supervisor

Maddie

Oster

Account Supervisor

Matt Trudell

Account Coordinator

Matt

Trudell

Account Coordinator

Grey Rosado

Senior Editor

Grey

Rosado

Senior Editor

Ardella Strickel

Design Director

Ardella

Strickel

Design Director

Nick Kamei

Senior Art Director

Nick

Kamei

Senior Art Director

Kyra Caruso

Director of Strategy & Insights

Kyra

Caruso

Director of Strategy & Insights

Isabella Rodriguez

Proofreader/Copy Editor

Isabella

Rodriguez

Proofreader/Copy Editor

Camille Maron

Programmatic Media Manager

Camille

Maron

Programmatic Media Manager

Forrest Head

Digital Media Analytics Manager

Forrest

Head

Digital Media Analytics Manager

Madison Nalbach

Account Coordinator

Madison

Nalbach

Account Coordinator

Laura Challis

Associate Media Director

Laura

Challis

Associate Media Director

Johana Matute

Media Planner

Johana

Matute

Media Planner

Fernanda Fajardo

Associate Media Director

Fernanda

Fajardo

Associate Media Director

Mikaela Weis

Account Executive

Mikaela

Weis

Account Executive

Jeff Gin

Senior Production Artist

Jeff

Gin

Senior Production Artist

Scott Cragun

Search Director

Scott

Cragun

Search Director

Yanitza Valdivia-Vasquez

Paid Search Specialist

Yanitza

Valdivia-Vasquez

Paid Search Specialist

Isabella Flores

Account Coordinator

Isabella

Flores

Account Coordinator

Kayla Belcher

Social Content Manager

Kayla

Belcher

Social Content Manager

Chelsea Dickson

Account Director

Chelsea

Dickson

Account Director

Madison Mustoe

Assistant Account Executive

Madison

Mustoe

Assistant Account Executive

Katherine Rush

VP / Account Director

Katherine

Rush

VP / Account Director

Daniel Ayala

Media Budget Analyst

Daniel

Ayala

Media Budget Analyst

Rebecca Vicino

Copywriter

Rebecca

Vicino

Copywriter

Kim Hawkins

Account Director

Kim

Hawkins

Account Director

Lindsey Gano

Account Supervisor

Lindsey

Gano

Account Supervisor

Laiken Cussimanio

Account Executive

Laiken

Cussimanio

Account Executive

Suzy Mehlinger

Senior Media Buyer

Suzy

Mehlinger

Senior Media Buyer

Jacqueline Zolowicz

VP / Group Media Director

Jacqueline

Zolowicz

VP / Group Media Director

Cheri Wood

Account Director

Cheri

Wood

Account Director

Andrew Ehrensaft

Media Supervisor

Andrew

Ehrensaft

Media Supervisor

Ansley Boles

Senior PR Specialist

Ansley

Boles

Senior PR Specialist

Rudy Vivas

Senior Account Director

Rudy

Vivas

Senior Account Director

Carlo Silvio

Director/Cinematographer

Carlo

Silvio

Director/Cinematographer

Sarah Mockus

Senior Production Artist

Sarah

Mockus

Senior Production Artist

Lillian John

Paid Search Specialist

Lillian

John

Paid Search Specialist

Taylor Hepler

Senior Account Executive

Taylor

Hepler

Senior Account Executive

Trevor Sias

Motion Graphics and Visual Effects Artist

Trevor

Sias

Motion Graphics and Visual Effects Artist

Melissa Li Li

Paid Social Media Specialist

Melissa Li

Li

Paid Social Media Specialist

Inome Callahan

Senior Editor

Inome

Callahan

Senior Editor

William Spangler

Senior Producer

William

Spangler

Senior Producer

Joe Mach

Associate Director, Ad Ops

Joe

Mach

Associate Director, Ad Ops

Kaylee Snodgrass

Corporate Accountant

Kaylee

Snodgrass

Corporate Accountant

David Latham

Director of IT and Facilities

David

Latham

Director of IT and Facilities

Kian Kuan

Lead Designer

Kian

Kuan

Lead Designer

Yainara Maglis

Associate Director of Insights

Yainara

Maglis

Associate Director of Insights

Max Tenhoff

Account Supervisor

Max

Tenhoff

Account Supervisor

John Jamison

Director, Engineering and AI

John

Jamison

Director, Engineering and AI

Jessica Lara

Integrated Project Manager

Jessica

Lara

Integrated Project Manager

Jaclyn Oblena

Account Coordinator

Jaclyn

Oblena

Account Coordinator

Daisy Serafini

Art Director

Daisy

Serafini

Art Director

Anna Lane

Media and Community Relations Manager

Anna

Lane

Media and Community Relations Manager

Nhien Nguyen

Senior Art Director

Nhien

Nguyen

Senior Art Director

Linda Fritz

Media Buyer

Linda

Fritz

Media Buyer

Neo Saxena

Network & IT Operations Administrator

Neo

Saxena

Network & IT Operations Administrator

Sophia Pellicoro

Executive Producer

Sophia

Pellicoro

Executive Producer

Nicole Lee

Senior Media Buyer

Nicole

Lee

Senior Media Buyer

Monserrat Rodriguez

Assistant Media Planner

Monserrat

Rodriguez

Assistant Media Planner

Katherine Clavel

Ad Ops Manager

Katherine

Clavel

Ad Ops Manager

Kaitlyn Reyes

Senior Account Executive

Kaitlyn

Reyes

Senior Account Executive

Charles Knight

Senior Account Executive

Charles

Knight

Senior Account Executive

Skyler DeYoung

Talent Payments Manager

Skyler

DeYoung

Talent Payments Manager

Medlyn Grasheyella

Media Planner

Medlyn

Grasheyella

Media Planner

Yunilda Esquivel

VP / Director of Multicultural Marketing

Yunilda

Esquivel

VP / Director of Multicultural Marketing

Rosa Jones

Media Assistant

Rosa

Jones

Media Assistant

Sally Zhang

Associate Producer

Sally

Zhang

Associate Producer

Rachel Kaftan

Business Affairs Manager

Rachel

Kaftan

Business Affairs Manager

Shayna Rudman

Account Executive

Shayna

Rudman

Account Executive

Kayla Fewkes

Account Executive

Kayla

Fewkes

Account Executive

Kat Pearson

Associate Media Director

Kat

Pearson

Associate Media Director

Raimundo Martinez

Editor/Shooter

Raimundo

Martinez

Editor/Shooter

Casey McGowan

Senior Account Executive

Casey

McGowan

Senior Account Executive

Kevin Dragomir

Senior Analyst

Kevin

Dragomir

Senior Analyst

Roselyn Pla

Senior Copywriter

Roselyn

Pla

Senior Copywriter

Polet Garcia

Account Supervisor

Polet

Garcia

Account Supervisor

Alex Shiff

Media Planner

Alex

Shiff

Media Planner

Samira Judeh

Programmatic Director

Samira

Judeh

Programmatic Director

Sammy Escobar

Media Supervisor

Sammy

Escobar

Media Supervisor

Jennifer O'Halloran

Programmatic Specialist

Jennifer

O'Halloran

Programmatic Specialist

Matt Sokolowski

Senior Paid Search Specialist

Matt

Sokolowski

Senior Paid Search Specialist

Megan Fezza

Assistant Account Executive

Megan

Fezza

Assistant Account Executive

Victor Thai

Jr. Business Systems Analyst

Victor

Thai

Jr. Business Systems Analyst

Andrew Webre

VP / Director of Accounting

Andrew

Webre

VP / Director of Accounting

Matt Grossbart

Senior Integrated Project Manager

Matt

Grossbart

Senior Integrated Project Manager

Allyson Squitiro

Paid Social Media Manager

Allyson

Squitiro

Paid Social Media Manager

Edmund Zheng

Ad Ops Specialist

Edmund

Zheng

Ad Ops Specialist

Tiffany Fettig-Pante

Group Media Director

Tiffany

Fettig-Pante

Group Media Director

Frances Brooks

Integrated Producer

Frances

Brooks

Integrated Producer

Taylor Ann Pruett

Assistant Account Executive

Taylor Ann

Pruett

Assistant Account Executive

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