Our Story

Make Momentum.TM

Mission

To make an impact by meaningfully advancing our clients’ businesses, our people’s individual careers, and our communities.

Vision

To be the agency that always finds a way to create opportunity and impact.

Every brand story we tell. Every media strategy conceived. Every tenth of a point in market share painstakingly won for our clients…We position it all for even more growth. That’s the nature of Momentum—it intensifies. It rallies people. It generates its own power.

That’s how we’ve built client relationships that have lasted decades—something unheard of in the business of advertising and marketing.

It’s also how we shape our culture and define our values:

Choose optimism

Opportunity is what you make it out to be. We make ours out of positive energy.

Practice perspective

Acting with empathy, acceptance, and inclusion unleashes all kinds of potential.

Be frank, be friendly

Transparency and respect are the cornerstone of every interaction.

Live courageously

We thrive on boldness in our clients, our ideas, our partners, and ourselves.

Capabilities

Generalize in perspective.
Specialize in results.
Learn More

Our People

H/Lers are from some of the most culturally dynamic places in America and around the world, offering unexpected perspectives and exciting opportunities in every engagement.

We aren’t just based here. We’re made here—growing and changing with the communities where we live and work, giving back as much as we can, and drawing our influences and talents from them in everything we do. We work hard to foster an environment that’s accessible, welcoming, and in which everyone belongs.

H/L Partners office map

Indira Valladares

Media Buyer

Indira

Valladares

Media Buyer

Matt Sokolowski

Senior Paid Search Specialist

Matt

Sokolowski

Senior Paid Search Specialist

Chris Cronin

Senior VP / Managing Director

Chris

Cronin

Senior VP / Managing Director

Crystal Sawyer

Executive VP / Managing Partner

Crystal

Sawyer

Executive VP / Managing Partner

Parker Warden

Controller

Parker

Warden

Controller

Michael Ramirez

Senior VP / Media Director

Michael

Ramirez

Senior VP / Media Director

Hana Kimmelman

Junior Art Director

Hana

Kimmelman

Junior Art Director

Jennifer O'Halloran

Programmatic Specialist

Jennifer

O'Halloran

Programmatic Specialist

Mark Suarez

Senior VP / Managing Director

Mark

Suarez

Senior VP / Managing Director

Mike Castillo

Senior VP / Managing Director

Mike

Castillo

Senior VP / Managing Director

Kat Pearson

Associate Media Director

Kat

Pearson

Associate Media Director

Trey Curtola

Chairman / CEO

Trey

Curtola

Chairman / CEO

Alex Shiff

Media Planner

Alex

Shiff

Media Planner

Tyler Martin

Senior VP / Managing Director

Tyler

Martin

Senior VP / Managing Director

Sarah Mockus

Senior Production Artist

Sarah

Mockus

Senior Production Artist

Patrick Maus

Media Assistant

Patrick

Maus

Media Assistant

Michelle Loehr

VP / Group Media Director

Michelle

Loehr

VP / Group Media Director

Anna Hickey

Account Coordinator

Anna

Hickey

Account Coordinator

Wendy Montes

Media Budget Manager

Wendy

Montes

Media Budget Manager

Frances Tao

Social Media Manager

Frances

Tao

Social Media Manager

Abby Milien

Media Budget Analyst

Abby

Milien

Media Budget Analyst

Destiny White

Junior Media Budget Analyst

Destiny

White

Junior Media Budget Analyst

Allie Watson

Sr. Art Director

Allie

Watson

Sr. Art Director

Kaitlyn Reyes

Senior Account Executive

Kaitlyn

Reyes

Senior Account Executive

Polet Garcia

Account Supervisor

Polet

Garcia

Account Supervisor

Ellie Lee

Jr. Media Analyst

Ellie

Lee

Jr. Media Analyst

Jeanette Lee

Group Media Director

Jeanette

Lee

Group Media Director

John Fung

Ad Ops Specialist

John

Fung

Ad Ops Specialist

Isabella Rodriguez

Proofreader/Copy Editor

Isabella

Rodriguez

Proofreader/Copy Editor

Nicole Lee

Senior Media Buyer

Nicole

Lee

Senior Media Buyer

Alan Pham

Media Planner

Alan

Pham

Media Planner

Lauren Lew

Account Executive

Lauren

Lew

Account Executive

Glenda del Rosario

Accounts Payable Supervisor

Glenda

del Rosario

Accounts Payable Supervisor

Alyssa Reyes

Jr. Integrated Project Manager

Alyssa

Reyes

Jr. Integrated Project Manager

Sally Zhang

Associate Producer

Sally

Zhang

Associate Producer

Inome Callahan

Senior Editor

Inome

Callahan

Senior Editor

Suzy Mehlinger

Senior Media Buyer

Suzy

Mehlinger

Senior Media Buyer

Bryan Abarca

Junior Copywriter

Bryan

Abarca

Junior Copywriter

Kayla Fewkes

Account Executive

Kayla

Fewkes

Account Executive

Jennifer Tracy

Account Director

Jennifer

Tracy

Account Director

Kim Hawkins

Account Director

Kim

Hawkins

Account Director

Andrew Webre

VP / Director of Accounting

Andrew

Webre

VP / Director of Accounting

Ben Mumme

Staff Accountant

Ben

Mumme

Staff Accountant

Taylor Hepler

Senior Account Executive

Taylor

Hepler

Senior Account Executive

Kathryn Lenti

Account Supervisor

Kathryn

Lenti

Account Supervisor

Matt Grossbart

Senior Integrated Project Manager

Matt

Grossbart

Senior Integrated Project Manager

Valentin Torio

Senior Ad Ops Specialist

Valentin

Torio

Senior Ad Ops Specialist

Genevieve Gasse

Senior Media Buyer

Genevieve

Gasse

Senior Media Buyer

Geoanna Santana

Programmatic Specialist

Geoanna

Santana

Programmatic Specialist

Jeff Gin

Senior Production Artist

Jeff

Gin

Senior Production Artist

Yanitza Valdivia-Vasquez

Paid Search Specialist

Yanitza

Valdivia-Vasquez

Paid Search Specialist

Grey Rosado

Senior Editor

Grey

Rosado

Senior Editor

Raimundo Martinez

Editor/Shooter

Raimundo

Martinez

Editor/Shooter

John Jamison

VP / Director of Engineering & AI

John

Jamison

VP / Director of Engineering & AI

Casey McGowan

Account Supervisor

Casey

McGowan

Account Supervisor

Sammy Escobar

Media Supervisor

Sammy

Escobar

Media Supervisor

Ansley Boles

Senior PR Specialist

Ansley

Boles

Senior PR Specialist

David Latham

Director of IT and Facilities

David

Latham

Director of IT and Facilities

Shane Dougherty

Media Supervisor

Shane

Dougherty

Media Supervisor

Taylor Ann Pruett

Assistant Account Executive

Taylor Ann

Pruett

Assistant Account Executive

Jessica Lara

Integrated Project Manager

Jessica

Lara

Integrated Project Manager

Jackie Lee

Business Systems Analyst

Jackie

Lee

Business Systems Analyst

Anna Lane

Sr. Media & Comm Relations Mgr

Anna

Lane

Sr. Media & Comm Relations Mgr

Nate Kristoff

Camera Operator & Editor

Nate

Kristoff

Camera Operator & Editor

Noah Zakaria

Jr. Media Analyst

Noah

Zakaria

Jr. Media Analyst

Yunilda Esquivel

VP / Director of Multicultural Marketing

Yunilda

Esquivel

VP / Director of Multicultural Marketing

Mike Delvero

Account Director

Mike

Delvero

Account Director

Jackie Cornwall

VP / Account Director

Jackie

Cornwall

VP / Account Director

Danny Nguyen

Programmatic Specialist

Danny

Nguyen

Programmatic Specialist

Victor Thai

Jr. Business Systems Analyst

Victor

Thai

Jr. Business Systems Analyst

Clerise Yumul

Programmatic Specialist

Clerise

Yumul

Programmatic Specialist

Rachel Kaftan

Business Affairs Manager

Rachel

Kaftan

Business Affairs Manager

Grace Kim

Sr. Human Resources Generalist

Grace

Kim

Sr. Human Resources Generalist

Coleen Karkazis

VP / Director of Account Services

Coleen

Karkazis

VP / Director of Account Services

Cel Bella

Senior Media Buyer

Cel

Bella

Senior Media Buyer

Austin Huynh

Client Accountant

Austin

Huynh

Client Accountant

Madison Nalbach

Account Coordinator

Madison

Nalbach

Account Coordinator

Jeanne Muller

Integrated Project Manager

Jeanne

Muller

Integrated Project Manager

Arcolia Tiggett

VP / Account Director

Arcolia

Tiggett

VP / Account Director

Bryan Rice

VP of Production

Bryan

Rice

VP of Production

Jacqueline Zolowicz

VP / Group Media Director

Jacqueline

Zolowicz

VP / Group Media Director

Jeanne Forstall

Senior Client Accountant

Jeanne

Forstall

Senior Client Accountant

Leonard Rader

Associate Creative Director

Leonard

Rader

Associate Creative Director

Chelsea Dickson

Account Director

Chelsea

Dickson

Account Director

Michael Geli

Paid Search Manager

Michael

Geli

Paid Search Manager

Roselyn Pla

Associate Creative Director

Roselyn

Pla

Associate Creative Director

Fernanda Fajardo

Associate Media Director

Fernanda

Fajardo

Associate Media Director

Jaclyn Oblena

Assistant Account Executive

Jaclyn

Oblena

Assistant Account Executive

Emma Ruschin

Senior Account Executive

Emma

Ruschin

Senior Account Executive

Edmund Zheng

Sr. Ad Ops Specialist

Edmund

Zheng

Sr. Ad Ops Specialist

Joe Mach

Associate Director, Ad Ops

Joe

Mach

Associate Director, Ad Ops

Sarah Green

Business Insights Analyst

Sarah

Green

Business Insights Analyst

Rhonda Schweber

Associate Media Director of Buying / Planning

Rhonda

Schweber

Associate Media Director of Buying / Planning

Rebecca Vicino

Sr. Copywriter

Rebecca

Vicino

Sr. Copywriter

Max Tenhoff

Account Supervisor

Max

Tenhoff

Account Supervisor

Kayla Belcher

Sr. Social Content Manager

Kayla

Belcher

Sr. Social Content Manager

Isabella Flores

Account Coordinator

Isabella

Flores

Account Coordinator

Katherine Clavel

Ad Ops Manager

Katherine

Clavel

Ad Ops Manager

Priscilla Lai

VP / Brand Network Director

Priscilla

Lai

VP / Brand Network Director

Tim Schatz

VP / Data and Innovation

Tim

Schatz

VP / Data and Innovation

Daniel Ayala

Media Budget Analyst

Daniel

Ayala

Media Budget Analyst

Dallas Baker

VP / Executive Creative Director

Dallas

Baker

VP / Executive Creative Director

Jen Bethmann

Senior Media Planner/Buyer

Jen

Bethmann

Senior Media Planner/Buyer

Andrew Alexander

Integrated Project Manager

Andrew

Alexander

Integrated Project Manager

Pamela Hundley

Associate Account Director

Pamela

Hundley

Associate Account Director

Griffin Knorpp

Sr. Account Executive

Griffin

Knorpp

Sr. Account Executive

Min Cho

Paid Search Specialist

Min

Cho

Paid Search Specialist

Melissa Hafeez

Account Director

Melissa

Hafeez

Account Director

Reilly Peuser

Account Executive

Reilly

Peuser

Account Executive

Trevor Sias

Motion Graphics and Visual Effects Artist

Trevor

Sias

Motion Graphics and Visual Effects Artist

Katherine Rush

VP / Account Director

Katherine

Rush

VP / Account Director

Mikaela Weis

Account Executive

Mikaela

Weis

Account Executive

Linda Fritz

Media Buyer

Linda

Fritz

Media Buyer

Adam Rapier

Jr Integrated Project Mgr

Adam

Rapier

Jr Integrated Project Mgr

Daisy Serafini

Sr. Art Director

Daisy

Serafini

Sr. Art Director

Stephanie Relova

Account Supervisor

Stephanie

Relova

Account Supervisor

Julian Rocco

VP / Group Account Director

Julian

Rocco

VP / Group Account Director

Rosa Jones

Media Assistant

Rosa

Jones

Media Assistant

Trevor Thomas

Senior Media Buyer / Planner

Trevor

Thomas

Senior Media Buyer / Planner

Andrew Ehrensaft

Media Supervisor

Andrew

Ehrensaft

Media Supervisor

Madelyn Schieder

Public Relations Specialist

Madelyn

Schieder

Public Relations Specialist

Scott Cragun

Search Director

Scott

Cragun

Search Director

Nicole Gardner

Outdoor Advertising Specialist

Nicole

Gardner

Outdoor Advertising Specialist

Matt Trudell

Assistant Account Executive

Matt

Trudell

Assistant Account Executive

Shawn Smith

Programmatic Media Coordinator

Shawn

Smith

Programmatic Media Coordinator

James Segura

Group Creative Director

James

Segura

Group Creative Director

Forrest Head

Digital Media Analytics Manager

Forrest

Head

Digital Media Analytics Manager

Ben Abouchar

AI Stragegist

Ben

Abouchar

AI Stragegist

Kaylee Snodgrass

Corporate Accountant

Kaylee

Snodgrass

Corporate Accountant

Morgan Brown

Senior Front End Developer

Morgan

Brown

Senior Front End Developer

Alexis Pierce

Assistant Account Executive

Alexis

Pierce

Assistant Account Executive

Sabrina Gill

Programmatic Specialist

Sabrina

Gill

Programmatic Specialist

Jay Geiger

CFO / COO

Jay

Geiger

CFO / COO

Madeleine Peachey

Account Coordinator

Madeleine

Peachey

Account Coordinator

Jeremy Cobb

VP / Director of Digital Platforms

Jeremy

Cobb

VP / Director of Digital Platforms

Jedd Samonte

Junior Motion Graphics Designer & Editor

Jedd

Samonte

Junior Motion Graphics Designer & Editor

Mikey Tran

Senior Programmatic Media Specialist

Mikey

Tran

Senior Programmatic Media Specialist

Laura Challis

Associate Media Director

Laura

Challis

Associate Media Director

Johana Matute

Media Planner

Johana

Matute

Media Planner

Skyler Santiago

Assistant Media Planner

Skyler

Santiago

Assistant Media Planner

Hunter Hill

Media Planner

Hunter

Hill

Media Planner

Natalie Menendez

Account Coodinator

Natalie

Menendez

Account Coodinator

Rudy Vivas

Senior Account Director

Rudy

Vivas

Senior Account Director

Austin Price

Social Media Director

Austin

Price

Social Media Director

Eleanor Abril

VP of Human Resources

Eleanor

Abril

VP of Human Resources

Monserrat Rodriguez

Assistant Media Planner

Monserrat

Rodriguez

Assistant Media Planner

Lillian John

Paid Search Specialist

Lillian

John

Paid Search Specialist

Charles Knight

Senior Account Executive

Charles

Knight

Senior Account Executive

Yunilda Esquivel

VP Director of Multicultural Marketing

Yunilda

Esquivel

VP Director of Multicultural Marketing

Sierra Speegle

Assistant Media Planner

Sierra

Speegle

Assistant Media Planner

Gianna Dolor

Jr. Media Analyst

Gianna

Dolor

Jr. Media Analyst

Melissa Li

Paid Social Media Specialist

Melissa

Li

Paid Social Media Specialist

Joshua Wagner

Account Coordinator

Joshua

Wagner

Account Coordinator

Maria Becerra

PR Specialist

Maria

Becerra

PR Specialist

Frances Brooks

Integrated Producer

Frances

Brooks

Integrated Producer

Omar Gutierrez

Sr Paid Social Media Specialist

Omar

Gutierrez

Sr Paid Social Media Specialist

Yainara Maglis

Associate Director of Insights

Yainara

Maglis

Associate Director of Insights

Skyler DeYoung

Talent Payments Manager

Skyler

DeYoung

Talent Payments Manager

Brianna Brooks

VP / Account Director

Brianna

Brooks

VP / Account Director

Chris Kilcullen

VP / Director of Digital Marketing

Chris

Kilcullen

VP / Director of Digital Marketing

Nick Kamei

Senior Art Director

Nick

Kamei

Senior Art Director

Christopher Do

Media Planner

Christopher

Do

Media Planner

Kevin Dragomir

Senior Analyst

Kevin

Dragomir

Senior Analyst

Carlos Sanchez

Account Supervisor

Carlos

Sanchez

Account Supervisor

Kian Kuan

Lead Designer

Kian

Kuan

Lead Designer

Neo Saxena

Network & IT Operations Administrator

Neo

Saxena

Network & IT Operations Administrator

Jiho Chung

Associate Director, Analytics

Jiho

Chung

Associate Director, Analytics

William Spangler

Senior Producer

William

Spangler

Senior Producer

Tracey Tschappat

Media Supervisor

Tracey

Tschappat

Media Supervisor

Cheri Wood

Account Director

Cheri

Wood

Account Director

Megan Fezza

Assistant Account Executive

Megan

Fezza

Assistant Account Executive

Mick Magno

Senior Post Producer

Mick

Magno

Senior Post Producer

Kyra Caruso

VP / Director of Strategy & Insights

Kyra

Caruso

VP / Director of Strategy & Insights

Carlo Silvio

Director/Cinematographer

Carlo

Silvio

Director/Cinematographer

Tiffany Fettig-Pante

Group Media Director

Tiffany

Fettig-Pante

Group Media Director

Gabi Vega

Account Director

Gabi

Vega

Account Director

Laiken Cussimanio

Account Executive

Laiken

Cussimanio

Account Executive

Cat Hermansen

Jr. Copywriter

Cat

Hermansen

Jr. Copywriter

Shayna Rudman

Account Executive

Shayna

Rudman

Account Executive

Camille Maron

Associate Programmatic Director

Camille

Maron

Associate Programmatic Director

Angela Ramirez

Paid Search Coordinator

Angela

Ramirez

Paid Search Coordinator

Shannon Myers

Media Supervisor

Shannon

Myers

Media Supervisor

Sophia Pellicoro

VP / Executive Producer

Sophia

Pellicoro

VP / Executive Producer

Angelina Ali

Media Supervisor

Angelina

Ali

Media Supervisor

Madison Mustoe

Assistant Account Executive

Madison

Mustoe

Assistant Account Executive

Julie Galender

Associate Media Director

Julie

Galender

Associate Media Director

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