Our Story

Make Momentum.TM

Mission

To make an impact by meaningfully advancing our clients’ businesses, our people’s individual careers, and our communities.

Vision

To be the agency that always finds a way to create opportunity and impact.

Every brand story we tell. Every media strategy conceived. Every tenth of a point in market share painstakingly won for our clients…We position it all for even more growth. That’s the nature of Momentum—it intensifies. It rallies people. It generates its own power.

That’s how we’ve built client relationships that have lasted decades—something unheard of in the business of advertising and marketing.

It’s also how we shape our culture and define our values:

Choose optimism

Opportunity is what you make it out to be. We make ours out of positive energy.

Practice perspective

Acting with empathy, acceptance, and inclusion unleashes all kinds of potential.

Be frank, be friendly

Transparency and respect are the cornerstone of every interaction.

Live courageously

We thrive on boldness in our clients, our ideas, our partners, and ourselves.

Capabilities

Generalize in perspective.
Specialize in results.
Learn More

Our People

H/Lers are from some of the most culturally dynamic places in America and around the world, offering unexpected perspectives and exciting opportunities in every engagement.

We aren’t just based here. We’re made here—growing and changing with the communities where we live and work, giving back as much as we can, and drawing our influences and talents from them in everything we do. We work hard to foster an environment that’s accessible, welcoming, and in which everyone belongs.

H/L Partners office map

Forrest Head

Digital Media Analytics Manager

Forrest

Head

Digital Media Analytics Manager

Trey Curtola

Chairman

Trey

Curtola

Chairman

Michael Ramirez

Senior VP / Media Director

Michael

Ramirez

Senior VP / Media Director

Laiken Cussimanio

Account Executive

Laiken

Cussimanio

Account Executive

Crystal Sawyer

Executive VP / Managing Partner

Crystal

Sawyer

Executive VP / Managing Partner

Matt Grossbart

Senior Integrated Project Manager

Matt

Grossbart

Senior Integrated Project Manager

Michelle Loehr

VP / Group Media Director

Michelle

Loehr

VP / Group Media Director

Chris Cronin

Senior VP / Managing Director

Chris

Cronin

Senior VP / Managing Director

Andrea Alfano

CEO

Andrea

Alfano

CEO

Nick Kamei

Senior Art Director

Nick

Kamei

Senior Art Director

Mike Castillo

Senior VP / Managing Director

Mike

Castillo

Senior VP / Managing Director

Taylor Hepler

Senior Account Executive

Taylor

Hepler

Senior Account Executive

Mark Suarez

Senior VP / Managing Director

Mark

Suarez

Senior VP / Managing Director

Tyler Martin

Senior VP / Managing Director

Tyler

Martin

Senior VP / Managing Director

Joe Mach

Associate Director, Ad Ops

Joe

Mach

Associate Director, Ad Ops

Daniel Ayala

Media Budget Analyst

Daniel

Ayala

Media Budget Analyst

Jeanne Forstall

Senior Client Accountant

Jeanne

Forstall

Senior Client Accountant

Taylor Ann Pruett

Assistant Account Executive

Taylor Ann

Pruett

Assistant Account Executive

Kevin Dragomir

Senior Analyst

Kevin

Dragomir

Senior Analyst

Patrick Maus

Media Assistant

Patrick

Maus

Media Assistant

Kayla Fewkes

Account Executive

Kayla

Fewkes

Account Executive

Yainara Maglis

Associate Director of Insights

Yainara

Maglis

Associate Director of Insights

Jeremy Cobb

VP / Director of Digital Platforms

Jeremy

Cobb

VP / Director of Digital Platforms

Eleanor Abril

VP / Director of Human Resources

Eleanor

Abril

VP / Director of Human Resources

Samira Judeh

Programmatic Director

Samira

Judeh

Programmatic Director

Julian Rocco

VP / Group Account Director

Julian

Rocco

VP / Group Account Director

Victor Thai

Jr. Business Systems Analyst

Victor

Thai

Jr. Business Systems Analyst

Alyssa Ruzich

Senior Account Executive

Alyssa

Ruzich

Senior Account Executive

Andrew Ehrensaft

Media Supervisor

Andrew

Ehrensaft

Media Supervisor

David Morrissey

VP / Director of Brand Strategy

David

Morrissey

VP / Director of Brand Strategy

Omar Gutierrez

Sr Paid Social Media Specialist

Omar

Gutierrez

Sr Paid Social Media Specialist

Skyler DeYoung

Talent Payments Manager

Skyler

DeYoung

Talent Payments Manager

Anna Lane

Media and Community Relations Manager

Anna

Lane

Media and Community Relations Manager

Mike Delvero

Account Director

Mike

Delvero

Account Director

Alexis Pierce

Assistant Account Executive

Alexis

Pierce

Assistant Account Executive

Lauren Lew

Account Executive

Lauren

Lew

Account Executive

Yanitza Valdivia-Vasquez

Paid Search Specialist

Yanitza

Valdivia-Vasquez

Paid Search Specialist

Frances Brooks

Integrated Producer

Frances

Brooks

Integrated Producer

Monserrat Rodriguez

Assistant Media Planner

Monserrat

Rodriguez

Assistant Media Planner

Suzy Mehlinger

Senior Media Buyer

Suzy

Mehlinger

Senior Media Buyer

Madison Mustoe

Assistant Account Executive

Madison

Mustoe

Assistant Account Executive

Neo Saxena

Network & IT Operations Administrator

Neo

Saxena

Network & IT Operations Administrator

Reilly Peuser

Account Executive

Reilly

Peuser

Account Executive

Chris Kilcullen

VP / Director of Digital Marketing

Chris

Kilcullen

VP / Director of Digital Marketing

Morgan Brown

Senior Front End Developer

Morgan

Brown

Senior Front End Developer

Danny Nguyen

Programmatic Specialist

Danny

Nguyen

Programmatic Specialist

Parker Warden

Controller

Parker

Warden

Controller

Andrew Webre

VP / Director of Accounting

Andrew

Webre

VP / Director of Accounting

Rosa Jones

Media Assistant

Rosa

Jones

Media Assistant

Rachel Kaftan

Business Affairs Manager

Rachel

Kaftan

Business Affairs Manager

Sarah Green

Business Insights Analyst

Sarah

Green

Business Insights Analyst

Jeanette Lee

Group Media Director

Jeanette

Lee

Group Media Director

Charles Knight

Senior Account Executive

Charles

Knight

Senior Account Executive

Ansley Boles

Senior PR Specialist

Ansley

Boles

Senior PR Specialist

James Segura

Group Creative Director

James

Segura

Group Creative Director

Destiny White

Junior Media Budget Analyst

Destiny

White

Junior Media Budget Analyst

Jen Bethmann

Senior Media Planner/Buyer

Jen

Bethmann

Senior Media Planner/Buyer

Jeff Gin

Senior Production Artist

Jeff

Gin

Senior Production Artist

Glenda del Rosario

Accounts Payable Supervisor

Glenda

del Rosario

Accounts Payable Supervisor

Medlyn Grasheyella

Media Planner

Medlyn

Grasheyella

Media Planner

Madelyn Schieder

Public Relations Specialist

Madelyn

Schieder

Public Relations Specialist

Yunilda Esquivel

VP / Director of Multicultural Marketing

Yunilda

Esquivel

VP / Director of Multicultural Marketing

Carlos Sanchez

Account Supervisor

Carlos

Sanchez

Account Supervisor

Wendy Montes

Media Budget Manager

Wendy

Montes

Media Budget Manager

Tracey Tschappat

Media Supervisor

Tracey

Tschappat

Media Supervisor

Tim Schatz

VP / Data and Innovation

Tim

Schatz

VP / Data and Innovation

Jedd Samonte

Junior Motion Graphics Designer & Editor

Jedd

Samonte

Junior Motion Graphics Designer & Editor

Trevor Sias

Motion Graphics and Visual Effects Artist

Trevor

Sias

Motion Graphics and Visual Effects Artist

Katherine Rush

VP / Account Director

Katherine

Rush

VP / Account Director

Elisa Rodriguez

Paid Social Media Specialist

Elisa

Rodriguez

Paid Social Media Specialist

Jennifer Tracy

Account Director

Jennifer

Tracy

Account Director

Alex Shiff

Media Planner

Alex

Shiff

Media Planner

Jeremiah Ayala

Programmatic Media Specialist

Jeremiah

Ayala

Programmatic Media Specialist

Nate Kristoff

Camera Operator & Editor

Nate

Kristoff

Camera Operator & Editor

Hana Kimmelman

Junior Art Director

Hana

Kimmelman

Junior Art Director

Raimundo Martinez

Editor/Shooter

Raimundo

Martinez

Editor/Shooter

Shannon Myers

Media Supervisor

Shannon

Myers

Media Supervisor

Trevor Thomas

Senior Media Buyer / Planner

Trevor

Thomas

Senior Media Buyer / Planner

Genevieve Gasse

Senior Media Buyer

Genevieve

Gasse

Senior Media Buyer

Leonard Rader

Associate Creative Director

Leonard

Rader

Associate Creative Director

Sally Zhang

Associate Producer

Sally

Zhang

Associate Producer

Rebecca Vicino

Copywriter

Rebecca

Vicino

Copywriter

Jackie Lee

Business Systems Analyst

Jackie

Lee

Business Systems Analyst

Jackie Cornwall

VP / Account Director

Jackie

Cornwall

VP / Account Director

Nhien Nguyen

Senior Art Director

Nhien

Nguyen

Senior Art Director

Kathryn Lenti

Senior Account Executive

Kathryn

Lenti

Senior Account Executive

Bryan Rice

Director of Creative Resource and Project Management

Bryan

Rice

Director of Creative Resource and Project Management

Jennifer O'Halloran

Programmatic Specialist

Jennifer

O'Halloran

Programmatic Specialist

Griffin Knorpp

Account Executive

Griffin

Knorpp

Account Executive

Ardella Strickel

Design Director

Ardella

Strickel

Design Director

Mick Magno

Senior Post Producer

Mick

Magno

Senior Post Producer

Shane Dougherty

Media Supervisor

Shane

Dougherty

Media Supervisor

Ben Mumme

Staff Accountant

Ben

Mumme

Staff Accountant

Laura Challis

Associate Media Director

Laura

Challis

Associate Media Director

Camille Maron

Programmatic Media Manager

Camille

Maron

Programmatic Media Manager

Michael Geli

Paid Search Manager

Michael

Geli

Paid Search Manager

Max Tenhoff

Account Supervisor

Max

Tenhoff

Account Supervisor

Shayna Rudman

Account Executive

Shayna

Rudman

Account Executive

Kyra Caruso

Director of Strategy & Insights

Kyra

Caruso

Director of Strategy & Insights

Roselyn Pla

Senior Copywriter

Roselyn

Pla

Senior Copywriter

Mikaela Weis

Account Executive

Mikaela

Weis

Account Executive

Pamela Hundley

Associate Account Director

Pamela

Hundley

Associate Account Director

Coleen Karkazis

VP / Director of Account Services

Coleen

Karkazis

VP / Director of Account Services

Nicole Lee

Senior Media Buyer

Nicole

Lee

Senior Media Buyer

Deepak George

Associate Creative Director

Deepak

George

Associate Creative Director

Bryan Abarca

Junior Copywriter

Bryan

Abarca

Junior Copywriter

Jacqueline Zolowicz

VP / Group Media Director

Jacqueline

Zolowicz

VP / Group Media Director

Arcolia Tiggett

VP / Account Director

Arcolia

Tiggett

VP / Account Director

Jaclyn Oblena

Account Coordinator

Jaclyn

Oblena

Account Coordinator

John Jamison

Director, Engineering and AI

John

Jamison

Director, Engineering and AI

Scott Cragun

Search Director

Scott

Cragun

Search Director

Alyssa Reyes

Jr. Integrated Project Manager

Alyssa

Reyes

Jr. Integrated Project Manager

Madison Nalbach

Account Coordinator

Madison

Nalbach

Account Coordinator

Cel Bella

Senior Media Buyer

Cel

Bella

Senior Media Buyer

Adam Rapier

Jr Integrated Project Mgr

Adam

Rapier

Jr Integrated Project Mgr

Melissa Hafeez

Account Director

Melissa

Hafeez

Account Director

Matt Sokolowski

Senior Paid Search Specialist

Matt

Sokolowski

Senior Paid Search Specialist

Austin Huynh

Client Accountant

Austin

Huynh

Client Accountant

Daisy Serafini

Art Director

Daisy

Serafini

Art Director

Allyson Squitiro

Paid Social Media Manager

Allyson

Squitiro

Paid Social Media Manager

Brianna Brooks

VP / Account Director

Brianna

Brooks

VP / Account Director

Rhonda Schweber

Associate Media Director of Buying / Planning

Rhonda

Schweber

Associate Media Director of Buying / Planning

Angelina Ali

Media Supervisor

Angelina

Ali

Media Supervisor

Lindsey Gano

Account Supervisor

Lindsey

Gano

Account Supervisor

Tiffany Fettig-Pante

Group Media Director

Tiffany

Fettig-Pante

Group Media Director

Sophia Pellicoro

Executive Producer

Sophia

Pellicoro

Executive Producer

Stephanie Relova

Account Supervisor

Stephanie

Relova

Account Supervisor

Gabi Vega

Account Director

Gabi

Vega

Account Director

Polet Garcia

Account Supervisor

Polet

Garcia

Account Supervisor

Carlo Silvio

Director/Cinematographer

Carlo

Silvio

Director/Cinematographer

Yunilda Esquivel

VP Director of Multicultural Marketing

Yunilda

Esquivel

VP Director of Multicultural Marketing

Kaylee Snodgrass

Corporate Accountant

Kaylee

Snodgrass

Corporate Accountant

Casey McGowan

Senior Account Executive

Casey

McGowan

Senior Account Executive

Abby Milien

Media Budget Analyst

Abby

Milien

Media Budget Analyst

Dallas Baker

VP / Executive Creative Director

Dallas

Baker

VP / Executive Creative Director

PJ Sarmiento

Analyst

PJ

Sarmiento

Analyst

Katherine Clavel

Ad Ops Manager

Katherine

Clavel

Ad Ops Manager

Angela Ramirez

Paid Search Coordinator

Angela

Ramirez

Paid Search Coordinator

Cheri Wood

Account Director

Cheri

Wood

Account Director

Lillian John

Paid Search Specialist

Lillian

John

Paid Search Specialist

Maddie Oster

Account Supervisor

Maddie

Oster

Account Supervisor

Fernanda Fajardo

Associate Media Director

Fernanda

Fajardo

Associate Media Director

Chelsea Dickson

Account Director

Chelsea

Dickson

Account Director

Rudy Vivas

Senior Account Director

Rudy

Vivas

Senior Account Director

Linda Fritz

Media Buyer

Linda

Fritz

Media Buyer

Sammy Escobar

Media Supervisor

Sammy

Escobar

Media Supervisor

Sarah Mockus

Senior Production Artist

Sarah

Mockus

Senior Production Artist

Megan Fezza

Assistant Account Executive

Megan

Fezza

Assistant Account Executive

Edmund Zheng

Ad Ops Specialist

Edmund

Zheng

Ad Ops Specialist

Mikey Tran

Senior Programmatic Media Specialist

Mikey

Tran

Senior Programmatic Media Specialist

David Latham

Director of IT and Facilities

David

Latham

Director of IT and Facilities

Isabella Flores

Account Coordinator

Isabella

Flores

Account Coordinator

Kim Hawkins

Account Director

Kim

Hawkins

Account Director

Jeanne Muller

Integrated Project Manager

Jeanne

Muller

Integrated Project Manager

Jay Geiger

VP / CFO

Jay

Geiger

VP / CFO

Melissa Li Li

Paid Social Media Specialist

Melissa Li

Li

Paid Social Media Specialist

Priscilla Lai

VP / Brand Network Director

Priscilla

Lai

VP / Brand Network Director

Kaitlyn Reyes

Senior Account Executive

Kaitlyn

Reyes

Senior Account Executive

Johana Matute

Media Planner

Johana

Matute

Media Planner

Isabella Rodriguez

Proofreader/Copy Editor

Isabella

Rodriguez

Proofreader/Copy Editor

Matt Trudell

Account Coordinator

Matt

Trudell

Account Coordinator

Valentin Torio

Senior Ad Ops Specialist

Valentin

Torio

Senior Ad Ops Specialist

Grey Rosado

Senior Editor

Grey

Rosado

Senior Editor

Jessica Lara

Integrated Project Manager

Jessica

Lara

Integrated Project Manager

Maria Becerra

PR Specialist

Maria

Becerra

PR Specialist

Kian Kuan

Lead Designer

Kian

Kuan

Lead Designer

William Spangler

Senior Producer

William

Spangler

Senior Producer

Zach Morrison

Senior Art Director

Zach

Morrison

Senior Art Director

Kayla Belcher

Social Content Manager

Kayla

Belcher

Social Content Manager

Kat Pearson

Associate Media Director

Kat

Pearson

Associate Media Director

Inome Callahan

Senior Editor

Inome

Callahan

Senior Editor

Meet Everyone