In our latest roundtable discussion video, members of H/L’s Multicultural Marketing practice and our internal Latino affinity group, Enrich Mi Gente, discuss what marketers need to know to create more impact with Hispanic audiences in 2024. Join us to hear helpful perspectives on what “general market” means today with the growth of the multicultural majority, an expanding appreciation for cultural fluency and nuance, and the fluidity of individual identity for younger Hispanic audiences.

[Full video below]


Embracing individual identity

Fluency + fluidity

The value of affinity groups + multicultural strategies