San Francisco, CA, March 03, 2025 — Independent ad agency H/L welcomes Yunilda Esquivel as VP, Director of Multicultural Marketing. Known for its award-winning, culturally specific work, H/L’s decision to bring Esquivel on board underscores its commitment to delivering targeted, connection-driven strategies for a broad range of culturally diverse audiences. In her new role, Esquivel will collaborate across H/L’s client portfolio and internal teams to develop programs and campaigns that authentically connect with diverse cultural groups and enhance H/L’s leadership in Multicultural Marketing. Esquivel’s multifaceted career reflects her commitment to fostering innovation, strategic growth, and cultural fluency within her teams. […]

San Francisco, CA, February 19, 2025 — H/L’s Wellness Campaign promotes mental well-being by providing employees with tools and resources to help ease stress and achieve balance in everyday life. Cigna Healthcare has selected H/L as a recipient of their 2024 gold-level Healthy Workforce Designation for demonstrating a strong commitment to improving the health and vitality of its employees through a workplace well-being program. H/L prioritizes employee well-being through a comprehensive range of workplace health initiatives that support work-life balance, financial stability, and overall wellness. The Productivity Work Model provides a flexible work environment to enhance efficiency and personal time. […]

San Francisco, CA, February 10, 2025 — Bay Area-based independent media and ad agency H/L continues their longstanding partnership with Toyota with the launch of “Turn Up,” which made its debut regionally during the Super Bowl on Sunday. Combining three iconic Northern California Brands—Toyota, Palisades Tahoe and Olympic gold medalist skier Jonny Moseley—H/L takes audiences on a memorable, cinematic winter sports adventure. H/L was recently recognized by Ad Age and Automotive News for its expertise in crafting impactful automotive campaigns, winning a 2024 Global Automotive Marketing Award for Best Sales Event Campaign: Regional/Local for NorCal Toyota’s “Take It On” campaign. […]

Whether you were stoked to see the Birds fly or were hoping for a KC threepeat, last night left marketers with plenty to gossip about—and left a record 22.6M Americans with the “Super Bowl flu” to start the week. Here’s what stood out to us at H/L this Super Bowl Sunday: Toyota turns up again in NorCal First, H/L was proud to debut new work for Toyota of Northern California regionally in the big game. This is the second time in the last three years that we’ve partnered with Toyota of Northern California to produce new work for Super […]