New work for the redesigned Toyota Prius from H/L was recently listed among AdForum’s Top 5 Worldwide Ads. The featured TV commercial is a two-minute anthem to California, Californians, and their quirky attachment to Prius. Despite being targeted in local media to a regional audience in Northern California and the Central Valley, the commercials garnered national attention from global online trade publications like AdForumAdweek and others within days of their launch.