Fragmentation is a significant issue in digital marketing. This issue will only become more exacerbated as TV, Cable and radio dollars transition into CTV and OLA content. That’s why we have launched a new partnership with Nexxen that helps us unify planning, measurement, and analysis in one platform for our clients. It’s a cutting-edge partnership that helps us bridge the gap between digital, CTV and linear campaigns at the local level. To learn more about how this partnership allows us to make momentum for our clients read all about it here.