H/L’s Media Director, Michael Ramirez, was invited to speak at the NBCUniversal Local Innovation Forum in San Francisco last week. The event was hosted by CNBC’s Julia Boorstin as she moderated the discussion about capturing and engaging audiences in today’s frantic and fragmented content landscape. Michael was joined by fellow panelists, Juan M. Maio, Daniel Orlando Diaz and Zaileen Janmohamed.

Michael Ramirez shared his perspective and experience with localizing global brands to make them feel more personal. He expressed how H/L is using technology, including AI, to help us produce content that is relevant and quick-to-market, and why premium content like news and sports is still a critical place to reach audiences.