The new campaign for Prius in Northern California aims to not only sell the new model, but to celebrate it as well. By calling out and embracing the stereotypes of California Prius drivers, the campaign is designed to bolster the car’s iconic status here and connect it to its biggest fans–the hippies, nerds and weirdos in California who buy more Prii than anyone else in the country.
https://www.youtube.com/watch?time_continue=27&v=ns2cWZgzdYY