Jeremy Cobb, VP of Digital Platforms was invited to speak recently at the latest Trade Desk seminar: The Future of Data-Driven Advertising on October 12 in San Francisco.

The Future of Data-Driven Advertising

The panel discussed how we could move beyond seeing programmatic as a tactic and explore its opportunities as an entire technology. A lot of which, as Cobb explains below is up to you, your team, and your vendors – to share a mindset that drives evolution and growth. And that involves pushing yourself and your team and not fearing failure. In other words, “failing forward” – a courageous behavior that is necessary to find innovation.

Joining Jeremy Cobb on stage was:
Ashley Cole Seidman – VP of Global Marketing Capabilities at Visa
Chris Portella – EVP, Global Managing Partner and SF Lead at UM
Brandon Friesen – CEO at JUST GLOBAL

Watch Jeremy Cobb speak below: