We are thrilled to share that H/L has won our first-ever Silver Effie Award for Data-Driven Marketing. This award shows how our innovative thinking turned data into something cutting edge.
We have been gladly associated with the Toyota NorCal Dealers Association for 34 years. The Sales Match Back system, our most current process, is a perfect example of our dedication to this long-term collaboration.
We improved our targeting strategy by carefully merging first-party and third-party sales data, which led to a 13% rise in lead closure rates and an 87% decrease in costs per sale. This not only helped Toyota stay at the top, but it also showed the effectiveness of data-driven marketing.
Receiving this Effie reinforces our goal of challenging conventional advertising methods. We are sure that our track record of delivering practical, tailored strategies will provide similarly successful results for you.
We would like to express our gratitude to the teams in the departments of Digital Platforms, Analytics & Engineering, and Creative for their outstanding efforts and collaborative spirit, which have all contributed to the system’s success. This award represents not just a significant accomplishment for us, but also our commitment to always pushing the limits of what marketing is capable of.