Recently, Tim Schatz and John Jamison took to the stage at the AMIN Worldwide conference in San Francisco to address the evolving landscape of data analytics and how A.I. is being used to assist in organizing large masses of data. Schatz, H/L’s VP, Director of Analytics points to the advertising industry’s situation of fragmented data sources – and while each source and platform has great value, it’s becoming increasingly important to have a data strategy in place. From there, you can use A.I. to evaluate and parse out analytical results based on a structured approach.

Schatz and John Jamison, H/L’s Director of Data Engineering, explain more in this video: