The award-winning “In the Know” campaign created for Explore St. Louis has rolled out its latest iteration featuring home town celebrity and purveyor of good taste, Andy Cohen. As the objective of the campaign is to motivate visitors to explore the hidden gems around St. Louis, Andy gives a shout out to the local live music scene, rooftop bars and hidden speakeasies. And in between cocktails, there’s always eclectic shops to explore – and Andy is surprised to come across a portrait of himself as a St. Louis Cardinal.
The production took place on the set of “Watch What Happens Live,” Cohen’s popular talk show that airs on Bravo. Jen Hollenkamp, Director of Marketing at Explore St. Louis, couldn’t be happier, “Andy is a great ambassador for St. Louis, as anyone who has watched his show already knows. He loves his Cardinals, and has a real passion for the variety of things to do and places to see.”
On the horizon the “In the Know” campaign may feature TV’s most famous advertising exec, and possibly a few office mates. Stay tuned.