CEO Andrea Alfano and chairman Trey Curtola recently sat down with LBB to explain how a focus on community is helping to turbo-charge growth for the agency and its clients.
“Over the past ten years, we’ve had exponential growth”, notes CEO Andrea Alfano. “As we’ve helped our core clients like McDonald’s, AAA, and Toyota achieve momentum, we’ve been building up our teams and capabilities alongside that”.
Maintaining a consistent sense of energy and forward momentum can be a challenge, but H/L begins the process at a grassroots level which feeds through their entire operation. At many businesses, CSR initiatives can feel somewhat detached, or a long way from the final product. But at H/L, community initiatives are the lifeblood of the agency, simultaneously generating that momentum and enabling teams to think more locally when it comes to their own work – another key part of the organisation’s DNA.