H/L has welcomed another retail marketing client into its portfolio. Starting in Q4, H/L will officially take over all media planning and buying for Grocery Outlet Inc. and support its media efforts for the grand openings of seven of its stores in 2025. The supermarket company is a value-driven grocery retailer with over 500 independently operated stores across the US.
As its name suggests, Grocery Outlet’s unique business model offers customers name-brand products at a deep discount through a “treasure hunt” shopping experience. In their partnership with H/L, Grocery Outlet is investing in media to drive awareness, store visits, and sales. With strategic and efficient media buys, H/L will help Grocery Outlet prove performance through clear, credible attribution to in-person and online sales.
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