The Programmatic Media Specialist has experience working within programmatic media, and is a hands-on keyboard media-buying role. This person will be responsible for campaign trafficking and optimization on a demand-side platform, and works with partners and teams to ensure that campaigns are best in class and meet client goals.


  • Traffic, review, launch, and manage display, online video, native, and digital out-of-home programmatic campaigns in a DSP
  • Maintain programmatic campaign performance by monitoring daily pacing and KPIs
  • Use reporting and analysis tools to generate reports that track and communicate the business impact of digital marketing initiatives
  • Leverage insights and trends, and provide data-backed recommendations to Planning team
  • Work closely with internal team members and provide programmatic support to ensure optimal performance and accuracy
  • Build, launch, and manage digital campaigns across all forms of performance media, including paid programmatic, social, display, video, and native
  • Use reporting and analysis tools to generate reports that track and communicate the business impact of digital marketing initiatives


  • 2+ years of experience with or understanding of managing and executing programmatic media campaigns on DSPs, such as DV360, Amobee, and The Trade Desk
  • Proficient in Microsoft Excel (i.e., pivot tables, VLOOKUP)
  • Strong, independent individual contributor who thrives in a team environment
  • Exceptional verbal, written, and presentational skills
  • Able to work independently and collaboratively with remote team members
  • Flexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlines
  • Bachelor’s degree
  • Consistently meet campaign, project, and client deadlines


  • Is meticulous, conscientious, and performs their work with a sense of urgency.
  • Has a basic understanding of all digital media disciplines and strives to be an expert in programmatic media.
  • Has superior organizational skills and attention to detail.

To apply, click here.

Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.

For SF Bay Area / CA based: H/L offers projected salary range for a position as an estimate of what the company believes is a reasonable pay scale. The actual salary offered to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability within the department, internal pay equity, geographic location, and external market pay rates for similar positions. The salary range for this position is expected to be between $75,000 – $85,000 per year.

About H/L:

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We’re headquartered in Oakland, California, with people in 21 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.

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