H/L is looking for a Group Media Director who will work in a collaborative environment developing omnichannel media plans for clients as well as new business prospects. In addition to having demonstrated experience in linear and digital channels, strong analytical skills are required, as are insightful media rationales and cutting-edge media solutions. The Group Media Director will work with Media, Account Service, Insights/Research, Creative, Digital, and other departments to serve our clients. This position reports to the VP/Media Director.

This is a hybrid role, with both office-based work at the H/L Oakland office and remote work.

What You’ll Do:

  • Lead the strategic and innovative thinking with the media planning team and clients
  • Ensure media plans are strategic, innovative, and solid
  • Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
  • Prepare and present media plans, as needed, including objectives, strategy, rationale, and measurement frameworks
  • Consult with clients and internal teams on analytics, audience targeting, media mix modeling, segmentation, and frequent reporting
  • Collaborate with and lead media team members, as well as cross-agency departments
  • Expert understanding of clients’ business and marketing goals 
  • Communicate daily with several clients across multiple lines of business
  • Evaluate, update, and ensure best practices are surpassed
  • Establish the systems and procedures needed for the team to produce timely, accurate, and innovative work
  • Lead by monitoring and managing workflow, identifying and addressing issues, and setting priorities
  • Learn to, or utilize Asana for project management
  • Lead client meetings and new business pitches
  • Provide thought leadership on media industry updates both internally and to clients
  • Positively represent the agency at industry events and conferences, and share out relevant information/knowledge/insights/updates with the agency in a timely manner 
  • Seek out and participate in new business and awards opportunities 
  • Train and supervise planners in all media—streaming video and audio, social, programmatic, TV, Radio, outdoor, etc.
  • Stimulate the team’s productivity and growth by assigning work that aligns with each member’s skills and strengths motivates their interests, and challenges their minds
  • Work with channel leads from Paid Social, Paid Search, and Programmatic
  • Understand the concept and application of leveraging a technology stack
  • Ensure projects are produced completely, correctly, and efficiently
  • Prepare and execute all special assignments requested by management

About You:

  • You have a bachelor’s degree (required)
  • You have a required minimum of over ten years of related experience in media planning and buying
  • You have work experience in all media types
  • You have solid writing and presentation skills
  • You have working knowledge of standard media resources and tools
  • You have an entrepreneurial spirit 
  • You are highly attentive to detail and organization
  • You are able to work well under pressure and with strict deadlines in a fast-paced environment
  • You have proven problem-solving skills and impeccable multitasking abilities
  • You are able to collaborate and build strong relationships with staff, clients, and vendors
  • You have sound mathematical and analytical abilities
  • You lead with respect, motivation, and empathy

The Ideal Candidate:

  • Is passionate about the transformative power of social media and influencer partnerships
  • Thinks strategically, acts proactively, and solves problems creatively
  • Leads and inspires their team, fostering innovation and collaboration
  • Excels at translating social listening insights into impactful creative strategies and shareable performance results
  • Demonstrates meticulous attention to detail and a results-oriented mindset
  • Possesses a foundational understanding of digital media disciplines and their interplay with social media
  • Thrives in a client-focused environment, delivering exceptional service and results

Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate. For SF Bay Area/CA-based: H/L offers a projected compensation range for a position as an estimate of what the company believes is a reasonable pay scale. The salary range for this position is expected to be between $110,000 and $145,000 per year. The actual offer to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability, internal pay equity, geographic location, and external market pay rates for similar positions. These factors will determine the final compensation, which may vary within the stated range.

H/L is a full-service, integrated agency made up of diverse, collaborative, and multitalented individuals with experience in all areas of marketing communications. H/L is based in Oakland’s Jack London Square, with offices in St. Louis, Phoenix, Atlanta, and Miami.

To apply, please click here.

To learn more about us, visit www.hl.agency.

About H/L:

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We’re headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home. Learn more at www.hl.agency.

H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: EVerify Participation & IER Right to Work.