We plan for the now, as well as the what’s-next. We utilize data to understand consumer behavior and craft impactful, insight-based strategies for every demographic under the sun.
Our Strategy department is made up of super-powered social scientists. Ones who understand that data and insights are not interchangeable. They’re a huge part of our unique strategic offerings. Offerings that you wouldn’t expect to find at a midsize, independent agency.
At the core of each of our offerings you’ll find just two things: your business and your audience. Every step of the way, we live and breathe who you’re trying to reach and what goals you’re planning on achieving.
This strategic laser focus holistically permeates our agency—positioning brands for success, assisting our Creative and Media teams in making their work as impactful as possible, championing consumer insights, and ensuring we’re always in pursuit of our target.
Specific Offerings |
● Creative and cultural strategy development ● Brand messaging, positioning, and identity workshops ● Consumer, category, and competitive insight ● Custom quantitative and qualitative research ● Consumer journey mapping and communications planning ● Content strategy development ● Multicultural audience marketing strategy |
Since 2004, H/L has offered a dedicated Multicultural Marketing practice for our clients. Fully integrated into our agency, our practice is key in developing and leveraging authentic consumer insights. With a deep experience in understanding and driving impactful strategies for Hispanic, Asian, and African American cultural audiences, we produce incredibly effective marketing—in-culture, in-language, and across key cultural targets in any geographical locale.
Our unique Insights 360 practice studies industry trends, consumer behavior, and evolving product preferences. We sift and comb through data to ensure we’re able to help our clients’ businesses grow sustainably with pertinent information on the right now and predictions on the what’s next.
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