Media planning
and buying

In short:

We find the right audiences and deliver the relevant messages within their consumer journey, ensuring dollars spent are effective and impactful. We push for integration and information sharing between teams to drive operational efficiencies and agility.

In-house, holistic, and impactful

We do it all, and it all works together.

All the capabilities you need. All under one roof.

We don’t see media as a marketplace. We see it as an opportunity. And that opportunity begins with understanding consumer behavior. So we study it like it’s our job. Because it is.

To help study, and to optimize our media offerings, we’ve developed an entire suite of tech for planning, buying, measuring, analyzing, and tracking. Full-stack and in-house. No need to complicate things by relying on third parties. We do it all ourselves in order to best serve our clients, allowing us to be fully integrated and react faster than our competition.

We look at all media holistically, even if we only work with one arm of your business.

People in all the right places

Local experts. National experience.

We’ve got boots on the ground in all of our local media markets. That’s important to us. Because that means our local teams live and breathe their markets. They’ve got a regional pulse pumping through their veins. Not only that, but they’ve also got the experience and knowledge, as well as the decades-long relationships with vendors, to assist in crafting and delivering the perfect plans for each of our clients’ needs. Plans that are rooted in the truths of their markets (because they live in those markets).

One size does not fit all

Tech stack customizable to your needs

Media planning

Our experts analyze and synthesize massive amounts of consumer, category, competitive, and cultural research to build the best holistic media plan to meet your goals.

Audience building/data management platform

We can tap into several audience databases to compile the broadest and the most niche audiences, but we’re always focused on finding the right target audience.

Ad operations

Our in-house experts work across several digital platforms to ensure ads are tagged properly, brand safe, trafficked, and measurable.

Media buying

Because our best-in-class media experts are located in local markets and have direct access to media inventory, they’re able to negotiate and activate the strongest buys at the best price.

Data automation + data storage + cross-channel campaign analytics

Media campaign data is automated, privatized, and tied to our data warehouse to help simplify the complex datasets. Then each media touch point / vehicle is evaluated in the purchase cycle to see how the channels, vendors, and placements of our ads contribute to your goals.

Media optimization (cross-channel campaign analytics + media mix modeling + client business data)

Our continuous campaign-performance feedback loop leverages all of the most relevant information and learnings (from media performance, client business data, and insights from media mix modeling) to activate stronger media buys.

Audience building/data management platform

Data automation + data storage + cross-channel campaign analytics

Media planning

Audience planning/DMP

Ad operations

Media buying

Data automation

Data storage

Cross-channel campaign analytics

Media mix modeling

Client business data

Media optimization

Data collection + reporting

Media planning

Audience building/DMP

Ad operations

Media buying

Data automation

Client business data

Data storage

Media mix modeling

Cross-channel campaign analytics

Media optimization