H/L and Wolfhouse use immersive tech and fan interactivity to amplify ‘Toyota red’ with a home-field voice.

Independent Bay Area agency H/L has launched its latest campaign for the Northern California Toyota Dealers, starring San Francisco 49ers quarterback Brock Purdy. Designed to unite Toyota with Purdy, the 49ers, and Northern California fans, the work pushes boundaries—melding cinematic filmmaking with AI-powered visuals and conversational fan tech to capture both Purdy’s intensity on the field and his natural charm off it.

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