You’re not just an HR professional—you’re a culture creator. With 8+ years of
experience in HR, you’re the expert we rely on for all things people operations. You
thrive in fast-paced environments and skillfully manage multiple HR functions. A strong
communicator, you enjoy partnering with teams and leadership to develop strategic
solutions that elevate the employee experience. Innovation is at the core of your
approach, and you bring that mindset to everything you do.

As our Sr. HR Generalist, you’ll guide the employee journey from recruitment through
onboarding, benefits management, and beyond. Your role will be key in maintaining
smooth operations and shaping our agency culture where employees can excel. You’ll
collaborate with leadership to drive initiatives that fuel organizational success.

This is a hybrid role, with both office-based work at the H/L Oakland office and remote
work.

WHAT YOU’LL DO

  • People Operations Leader: Own the entire employee life cycle, from recruitment through onboarding, and ensure smooth offboarding experiences that reflect our culture
  • HR Tech Expert: Take charge of our HRIS, optimizing processes and ensuring flawless data integrity while keeping everything running smoothly
  • Compliance Champion: Keep us ahead of the game by managing compliance reporting and ensuring our Employee Handbook remains in sync with ever-evolving regulations
  • L&D Visionary: Lead the way in creating innovative training and development programs that inspire growth, empower employees, and fuel their success
  • Benefits Advisor: Oversee all aspects of employee benefits—from health insurance to retirement plans and wellness programs—ensuring our people are well cared for
  • Confidentiality Guardian: Handle sensitive employee information with care, always maintaining discretion
  • Strategic Partner: Work closely with leadership to cultivate a high-performance culture that drives organizational success and builds a strong sense of belonging

ABOUT YOU

  • People Operations Leadership: You’ve successfully led HR operations and helped organizations build strong, thriving cultures
  • Strategic Vision: You’re a proactive partner who helps shape HR initiatives that align with business goals
  • Creative Problem-Solving: You’re an out-of-the-box thinker who identifies solutions, adapts to challenges, and drives continuous improvement
  • People Skills: Your communication style is clear, positive, and collaborative—you know how to bring people together
  • Adaptability: Whether it’s scaling HR programs or adapting to a changing environment, you’re always thinking ahead
  • Confidentiality & Integrity: You understand the importance of keeping sensitive information under wraps and handling it with discretion
  • Organizational Wizard: You have excellent organizational skills and a keen eye for detail, ensuring all HR processes run smoothly

REQUIRED QUALIFICATIONS

  • Education: Bachelor’s degree in Human Resources, Business Administration, or a related field
  • Experience: 8+ years of HR experience, with a strong focus on generalist functions that cover the full employee life cycle
  • Tech-Savvy: Proficiency in HRIS systems (e.g., UKG, UltiPro, ADP, etc.), with a knack for optimizing processes and troubleshooting issues
  • Compliance Knowledge: In-depth understanding of federal and multi-state employment laws and regulations
  • HR Expertise: Strong skills in recruitment, benefits administration, compliance, and performance management
  • Office Pro: Proficiency in Microsoft Office Suite is essential, with a particular emphasis on Excel for creating reports
  • Discretion & Integrity: Ability to maintain confidentiality and handle sensitive employee information with the highest level of professionalism and care

If you check all these boxes and are ready to take on a dynamic, fast-paced role, we’d
love to hear from you!

To apply, click here.

For SF Bay Area / CA-based: H/L offers a projected salary range for a position as an
estimate of what the company believes is a reasonable pay scale. The salary range for
this position is expected to be between $120,000 and $135,000 per year. The actual
salary offered to a successful candidate will depend on various factors, including the
job’s scope and responsibilities, the candidate’s qualifications, budget availability,
internal pay equity, geographic location, and external market pay rates for similar
positions. These factors will determine the final compensation, which may vary within
the stated range.

Due to the high volume of applications we receive, we are unable to provide an
individual response to every candidate.

About H/L

Since 1985, H/L has been fiercely independent and Making Momentum. Our strengths
include local and national media activations, creative development, insights and
analytics, full-scale digital and video production, multicultural marketing, and PR.
We’re headquartered in Oakland, California, with people in 21 states and offices in
Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a
common drive: to pioneer new ways to push clients’ businesses forward and serve the
communities we call home.