Data and innovation

Where data meets imagination

Our Data & Innovation department sits at the heart of the agency, integrating advanced technology to amplify human ingenuity. We amplify every team’s capabilities through the power of data, technology, and AI. From dynamic creative to productivity tools, we help unlock ideas, uncover insights, and accelerate performance across every client challenge.

AI-enhanced creative

From AI-generated imagery and sound to automated effects and smart content adjustments, we use cutting-edge tools to elevate creative possibilities. Our teams now storyboard, produce, and optimize faster—without sacrificing originality.

Data-driven creative solutions

Creative that adapts in real time

Our tech integrates behavioral, location, and interest-based data to dynamically tailor messaging and visuals. We build campaigns that resonate with individuals—not just audiences—at scale.

AI-based consumer & market insights

Sharper strategy, powered by smarter insights

We tap into deep research and real-time signals—first-party data, online conversations, and emerging trends—to build smarter personas, uncover hidden patterns, and shape stronger briefs.

Internal innovation tools

AI for everyone, built into our workflow

Innovation doesn’t just live in decks—it lives in our day-to-day. With AI tools integrated into Slack and core systems, every team member—from creative to strategy—has on-demand access to GPT, image generators, and more.

A hub that connects it all

Connecting data, tech, and people

Our department acts as a central hub—linking engineers, strategists, creatives, media teams, and analysts. We bring together cross-functional knowledge to create solutions no silo could.

data at the center of our departments
Key players

Tim Schatz

VP, Data & Innovation

Tim Schatz

VP, Data & Innovation

John Jamison

Director, Engineering & AI

John Jamison

Director, Engineering & AI

Michael Ramirez

Senior VP / Media Director

Michael Ramirez

Senior VP / Media Director

Dallas Baker

VP / Executive Creative Director

Dallas Baker

VP / Executive Creative Director

Yunilda Esquivel

VP / Director of Multicultural Marketing

Yunilda Esquivel

VP / Director of Multicultural Marketing

David Morrissey

VP / Director of Brand Strategy

David Morrissey

VP / Director of Brand Strategy

How can we help?

Name(Required)
email
I'm looking for help with:(Required)

By entering your information and clicking 'Send' you acknowledge and agree that the information you provide is subject to our Privacy Policy.