H/L is looking for a detail-oriented and motivated Paid Search Coordinator. You’ll work with a Senior Paid Search Specialist to help drive the success of our search campaigns. You’ll be responsible for everything from keyword research and ad group planning to bid management and campaign optimization. As part of our team, you’ll analyze performance metrics, ensure that campaigns are running smoothly, and continuously work to improve ad performance. If you are passionate about digital marketing and eager to dive into the world of paid search, we want to hear from you.

This is a remote position; however, candidates must be located within Kansas City or the greater Kansas City area. We are looking for individuals who can occasionally meet in person for client meetings or other business needs as required.

What you’ll do:

  • Develop best-in-class paid search campaigns to drive client goals within budget
  • Manage paid search campaigns from end to end—keyword research, planning, strategy, execution, analysis, and optimization
  • Be willing to lead monthly client meetings to report on campaign results
  • Design and implement tests to generate learnings and improve campaign performance
  • Identify areas for ongoing optimizations, such as bid adjustments, keyword expansion, and daypart adjustments
  • Work with the broader Media team to ensure that search campaigns are effectively supporting overall client objectives and media strategies
  • Work with current search vendors to bring search campaign management in-house
  • Implement best practices for cross-tier coordination (for a variety of clients, including a multitiered automotive client)
  • Test and analyze new paid search formats, betas, and algorithmic bidding strategies

About you:

  • ‪Minimum six months (more is advantageous) of paid search campaign management experience in Google Ads, Microsoft Ads, or Search Ads 360
  • Google Ads or Microsoft Advertising exam certifications would be preferable
  • Knowledge of how paid search fits within the broader media and marketing landscape
  • Proficient with Excel spreadsheets—able to manipulate data effectively, compile and create professional reports, and present insights
  • Strong ability to analyze and interpret data and present insights succinctly
  • ‪Ability to work on several projects concurrently and adapt to shifting priorities across multiple teams
  • ‪Aptitude for technical troubleshooting
  • Must be comfortable working independently and collaboratively, with minimal supervision
  • ‪Adaptability, flexibility, and the ability to maintain a positive attitude and professional demeanor under pressure ‪
  • Bachelor’s degree
  • Demonstrates flexibility and openness to new ideas, adjusting approaches as needed based on changing circumstances
  • Maintains a strong commitment to accuracy and exhibits exceptional attention to detail in all tasks
  • Proactively identifies and analyzes problems or potential issues, conducting thorough research to develop effective solutions
  • Continuously seeks opportunities to learn and grow, actively expanding knowledge and skills
  • Displays a high level of drive, motivation, and dedication to achieving success and meeting goals

To apply, click here.

Due to the high volume of applications, we are unable to provide an individual response to every candidate.

About H/L:

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marking, and PR.

We’re headquartered in Oakland, California, with people in more than 20 states and offices in Atlanta, Kansas City, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.

Learn more at www.HL.Agency.