The office was quiet, the year winding down, But a junior team was brainstorming, Their thoughts spinning round. |
A Holiday Card Miracle
An interactive holiday card for our clients and colleagues
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They'd been “gifted” a task, the agency holiday card. But the ideas just weren’t hitting... Sometimes, advertising is hard. |
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“What about a wine collab? A cabernet, our fave. Or a Syrah called ‘Soft Close,’ for those still-on-call days. |
“What if we ‘Deck’ the halls with recycled presentations? Turn all those killed ideas into holiday decorations. |
“What about AI Santa? A card that’s alive! He scours your socials for gifts you’d contrive. |
“Or wrapping paper made for Gen Z, no cap. With captions that slay and aesthetics that slap. |
Could it be a VR trophy shelf for all of this year’s wins? Like the Effie we won, or those ADDYs we brought in. |
“Maybe we celebrate all the momentum we've made, Like our annual scholarship and the paths that it’s paved. |
“Or the hundreds of hours volunteered coast to coast, giving back to our communities where they need it the most.” |
The ideas were flowing now, the junior team was feeling fine. But the voice of a creative director still echoed in their minds. |
“Is it pushing the boundaries? Is it thumb-stopping? On brand? Does it answer the brief? Or even have legs to stand?” |
And just as the night seemed too dark to inspire, A voice broke the silence; a spark lit the fire. |
“What if our card wasn’t clever or cute? What if we simply stayed true to our roots?” |
And so, with gratitude, we crafted with care, A card that reflects the simple values we share: |
“To our clients and colleagues, our partners and our peers:
Happy Holidays to all, and a joyful new year.”
