The Summer of
ILLUMINATION

AMIN Board Member Dinner (w/partners)
6pm – Perbacco

OPTIONAL
Regional Board Meetings
1-3pm Americas – Garden Room
2-3pm EMEA – Empire Room
2-3pm APAC – Green Room

Global Board Meeting
3-6pm – Garden Room over Coffee
*no combined board meeting

Welcome Reception & Group Dinner
6:30-10:30pm – Rooftop Crown Room
A Taste of the Streets of San Francisco. Former Mayor Willie Brown will join to share his impressions of SF re-inventions over the eras.

Breakfast
8am – Fountain Room & Patio
* Bring a cup of coffee from breakfast to general sessions, and top it off if you need to​

Informal Guest activity — Visit Alcatraz & Wharf
9am-3pm

Conference General Session (Lobby Level)
Best of AMIN Awards submission video viewing (5)
8:50am – Gold Room

Host Welcome — Trey Curtola of H/L
9am – Gold Room

Keynote — David “Shingy” Shing Digital AI Visionary “Are we there yet?”
9:10am – Gold Room

Coffee Break Only
10:30am – Gold Room

AMIN Global Priorities & Website Brand Introduction
Kelly Ferguson, Misty Dykema, Phil Huzzard, & Hans van Eemeren
10:40am – Gold Room

Sponsor Presentation — OOH Excellence: Billups’ OOH Expansion & Innovation
11:40am – Gold Room

Lunch — Fairmont Historian
12pm – Fountain Room & Patio

Simpli.fi Partner Session
1pm – Gold Room

Keynote — Jules Costa of Reliable Group ​​
Adding Value in an AI World
1:20pm – Gold Room

Grab & Go Snack
Choose 2 of 3 – 35 Minute Break Out Groups with 5 minute swap:
1) John Jamison — Director of Engineering & Tim Schatz VP, Director of Analytics, from H/L Agency will lead an interactive demo with prompting workshop around using AI – Gold Room
2) Jules Costa of Reliable Group Putting FAFO in action
Kickstart the 3 steps to make it come to life – Empire Room
3) Shingy — Will host a Q&A session to dive into niche appeal over mass appeal – Garden Room
1:55-3:15pm

Bus Departs for Pier 40 to board Charter Cruise across San Francisco Bay to Tiburon.
4pm – *Bring a jacket

Dinner
6pm – Sam’s Anchor Dockside Cafe, Casual Waterfront Restaurant

Take in the cityscape as the Boat Charter departs Sam’s for a beautiful sunset cruise arriving back at port for some after-hours fun (likely by 9:30pm)
8:30pm

Breakfast
8am – Fountain Room & Patio, Green Room – AI Photo Booth
* Bring a cup of coffee from breakfast to general sessions, and top it off if you need to

Conference General Session
Keynote — Al Guido, President of the San Francisco 49ers Leadership in the Age of Al
9am – Gold Room

New Member Intro (10 min), EGC Group — NYC (Americas)
10:20am – Gold Room

Coffee Break
10:30am – Gold Room

MEC report — Think AMIN, Huddle Invite, Online Community Updates, Brendan Cumiskey
10:40am – Gold Room

Keynote — Nik Kleverov, The Future of Storytelling with AI, Native Foreign CCO
11am – Gold Room

Nexxen DSP
11:50am – Gold Room

Lunch
12:10pm – Fountain Room & Patio

Best of AMIN Awards Submission Video Viewing (5)
1:10pm – Gold Room

AMIN Panel — How are your AMIN Allies implementing AI in their shops? AMIN members pushing the AI envelope​
1:20pm – Gold Room

How to Ensure AI Doesn’t Make You Obsolete — George Swisher & Joe Snowden of ChangeForce
2:15pm – Gold Room

illumin Sponsor Partner Customer Journey Platform
3pm – Gold Room

Coffee Break to Region Meetings
(Nexxen 1:1’s in the Lobby Bar – Contact Kristi to reserve a 10 minute slot)
3:10pm – Gold Room

Region Meetings
3:15pm – Americas — Gold Room
3:15pm – EMEA — Garden Room
3:15pm – APAC — Empire Room​

Free Time
Optional Nexxen Happy Hour 5pm-6pm in the Lobby Bar

Reception, Dinner, & Globeys Awards Ceremony
Cocktail attire encouraged (think Tony Bennett & Rat Pack-style)
6pm – Fairmont Venetian Room

Breakfast
8am – Fountain Room & Patio
* Bring a cup of coffee from breakfast to general sessions, and top it off if you need to​

AMIN ALLY DAY
Conference General Session

Best of AMIN Submission videos
8:50am – Gold Room

New Member Intro, PATHOS — Americas, We2 — EMEA
9am – Gold Room

Member Presentation — James Bavington of StrategiQ, SEO & AI
9:20am – Gold Room

Coffee Break Only
10am – Gold Room

Tim Schatz VP, Director of Analytics, & John Jamison — Director of Engineering from H/L Agency, Ally Session Analytics & AI
10:15am – Gold Room

Interview with Globey, Best of AMIN Award Winners Panel
10:45am – Gold Room

Simple Collaborations best practices
• How we’ve worked with other AMIN agencies
• Sam Burn/Cayenne
• We2 Ross Connard
• Andre van der Meer — Campagne/CVR joint case
• Kelly Ferguson of Meyocks
• Sue Kruskopf — KC truth
• Moderator Tricia Barrett/Crowley Webb
11am – Gold Room

Conference Previews, APAC, US Fall — Data Distillery, EMEA — Global 2025
11:55am – Gold Room

Wrap Up Dismissal to Lunch on your own
12:10pm

Optional Wine Country
All Day Tour by Bus
8:30am-5 or 6pm
Stop 1: Chandon Winery for Champagne & Mimosas
Stop 2: Castello di Amorosa (tour and tasting)
Stop 3: Reynolds Winery tasting & light lunch